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Transcript of Starbucks PESTEL
The level of education of population
Changing family patterns & Consumer references
More potential customers
Starbucks Digital Network
Introduction of policies and regulations by the health department/authority about the consumption and production of caffeine
Introduction of the new trade laws/regulations
Licensing regulations in the industry
The most famous coffee house in the world
20,891 stores in 62 countries
The country's attitude towards international produces, government bureaucracy, political instability and monetary regulations policies
Continuous change in laws and oversight concerning business and financial matters caused Starbucks to reconsider setting up in India
Traditional risky government in China
Over one millions’ customers all over the world are using Starbucks services every day
Macro External Forces
PESTEL analysis is an effective tool to evaluate the key external forces that influence an organisation.
2,841 stores in Europe, Middle East, Africa
2,404 stores in Asia- Pacific
Starbucks worldwide location
In 2008, Starbucks unveil the Clover® Brewing System
Fluctuating exchange rate
Declining buying behavior of consumers
Starbucks Electric Frother
The Clover® Brewing System
Starbucks Electric Frother
External drivers, which affect Starbucks, are mostly the technology, political,legal and economical. Though the company is growing in growing in popularity in the BRICS countries.
Still long way to go for STARBUCKS
First store in 1971
Global Presence since 1990
Dudovskiy, J. (2012). ‘Starbucks PESTEL Analysis’. [online] available from <http://research-methodology.net/starbucks-pestel-analysis/> [22 November, 2013]
John,P. (2012) “Pest Analysis On Starbucks”. [online] available from <http://www.managementparadise.com/forums/principles-management-p-o-m/208683-pest-analysis-starbucks.html> [23 November, 2013]
Organic Consumers. (2010). ‘
Coffee Production and Labor
’. [online] available from <http://www.organicconsumers.org/starbucks/coffeelabor.htm> [22 November, 2013]
Starbucks.(2013). ‘about us’. [online] available from <http://www.starbucks.com/about-us/company-information> [19 November, 2013]
(1985-2000) Revolution of information & telecommunication:
Starbucks PESTEL ANALYSIS
Attoumo G Amichia