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From mediocre to marvellous: social media strategy to improve the student experience at the University of Western Australia

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Katie Mills

on 6 February 2015

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Transcript of From mediocre to marvellous: social media strategy to improve the student experience at the University of Western Australia

Serendipity or Strategy?
Photos
Content Plan & Staffing
Analytics
like comment share
Change is not a destination, just as hope is not a strategy.
Rudy Giuliani
Our five lessons learnt
like comment share
Increase frequency of posting
Shared Outlook calendar for roster and content planning
Content series
Research Findings
Libraries posting most frequently had the highest number of ‘likes’ or ‘follows’
Two Australian academic libraries in the top 10
41% of libraries surveyed said they had a social media strategy, but... "in development" or "not in writing"
Why social media?
transform existing presence - poor
improve the student experience at UWA
increase awareness and engagement


Content Plan


Jill Benn & Katie Mills

@jillebenn
@katiemillsau

From mediocre to marvellous: social media strategy to improve the student experience at UWA

http://www.business2community.com/social-media
The Future
Promotion
Social media for teaching
and learning & research

Holistic communication
plan & engagement
framework

User led content & collaboration
Posts with high visibility vs posts with high engagement
Popular posts on Facebook and Twitter were different
Facebook: anything to do with animals, celebrities, competitions
Twitter: historical throwbacks and highlights from Special Collections
http://strategicserendipity.blogspot.com.au/

Informal student engagement survey
Environmental scanning
Analysing existing accounts
like comment share
Strategy development
Questions?


facebook.com/UWALibrary
@uwalibrary
youtube.com/LibraryUWA
Promotion
- increase promotion by setting aside a promotional budget
Content Plan
- development of a creative & varied content plan
- creation of a Library YouTube channel
- development of a content bank

Staffing
- re-establishment of a social media team

Analytics
- monthly analytics reports
- an annual evaluation
- annual archiving activity

Find our strategy:
http://bit.ly/1KbzpGe

Find our presentation:
http://bit.ly/1DxaSar
Full transcript