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Movie Trailer Rhetoric

How text in movie trailers has added to the visual rhetoric of the trailer.
by

Teeghan Parfitt

on 2 May 2010

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Transcript of Movie Trailer Rhetoric

Movie Trailer Rhetoric
Using Text From Past to Present Narration Showing Reviews Providing Connections about the Actor Changing the mood Dinner at Eight 1932 Jailhouse Rock 1957 Worlds greatest dad edge of darkness References:

Kernan, Lisa. Coming Attractions: Reading American Movie Trailers. Austin: University of Texas, 2004. Print.

Hill, Charles A., and Marguerite H. Helmers. Defining Visual Rhetorics. Mahwah, N.J.: Lawrence Erlbaum, 2004. Print.

Musser, Charles. "Rethinking Early Cinema: Cinema of Attractions and Narrativity." Yale Journal of Criticism 7, no. 2 (1994): 203-232. Online. 04/19/10 Movie Trailer
3 parts:
1. The background
2. Narrative
3. Action clips Now:
A way to identify with a more specific audience in gender, genre, age group, and subjectivity.
Also, more about advertising and bringing audiences in to watch the movie. Main point:
Movie trailer rhetoric is based on the assumptions about the audience. Text has been used to narrate and persuade in these trailers since the 1930's and has changed along with the progression of the film industry. It has also assisted in connecting the audience with the film in ever changing ways. Movie Trailers started as
a way to introduce the film
and included a wide general audience.

They focused on the stars and stories. Movie Trailers Lolita 1962 The 3 Film Rhetoric Appeals
1.Genre
2.Stories
3. Stars What place does rhetoric
have in movie trailers? Producers make assumptions
about their audiences "Aristotelian rhetoric offers a method by which one can pinpoint textual evidence of trailer producers' assumptions about their audience(s)." "...identification occurs in the imaginary realm of the signifier, where film narratives create the conditions for identification to occur in a secondary order of reality."

David Blakesley
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