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The Role of Social Media for the Lactation Professional

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San Bernard

on 17 March 2014

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Transcript of The Role of Social Media for the Lactation Professional

The Role of Social Media for the Lactation Professional
James Marin, RD
What is Social Media?
How do I Use Social Media?
Why Use It?
The BIG Reason!
Work Smarter, Not Harder
Have Content Come to You
Important Resources
Join the ILCA Social Medialert Team
http://lactationmatters.org/2014/01/10/join-the-ilca-social-medialert-team-marketing-ibclcs-and-empowering-mothers/
Remember Your Goal!
What are you doing this for?
What drives you?
Make a 2 year social media plan that aligns with your 2 year plan
Make a 5 year social media plan
Q and A Time!!!
Lets take some time and go through some platforms that interest you the most!
Mobile Phone Apps
Can use anywhere
Saves time
Instant connection in the palm of your hand
Cool features
App Store
Tweet me Questions! Take Pictures!
@MarriedtoHealth #MarriedtoHealth

Social Media Platforms/Websites
Facebook
Pinterest
Instagram
Twitter
youtube
Google+
Yelp
Foursquare
Blogger
Wordpress
Tumblr
Tweet me Questions! Take Pictures!
@MarriedtoHealth #MarriedtoHealth
Facebook
Connect With Others
Don't reinvent the wheel
Borrow ideas
Network!
Collaborate
Location Based Social Networking
Think Outside the Box
Blogging
Telling a story!
http://blogs.babycenter.com/tips_and_tricks/10-best-breastfeeding-tips-from-other-moms-07242013/
Using words
Using More
What is an App?
And why should
we use them?
App= Application
Make your usernames concise and
your passwords easy to remember!
Broke Twitter Records
Crashed some Twitter servers
Shared over 2.5 million times
Liked by nearly 2 million people
There have also been twitter fights and controversial arguments
Very Important
Please support Net Neutrality
Tell friends
Sign the petition
http://www.savetheinternet.com/sti-home
Healthy Living Dietitian, Married to Health
Special Projects Coordinator, SB County Pub. Health WIC
1. What is Social Media?
2. How do I use Social Media?
3. Why Use Social Media?
4. Work Smarter, Not Harder
5. Important Resources
6. Remember Your Goal
7. Something Very Important

Overview
Tweet me Questions! Take Pictures!
@MarriedtoHealth #MarriedtoHealth

Tweet me Questions! Take Pictures!
@MarriedtoHealth #MarriedtoHealth
Tweet me Questions! Take Pictures!
@MarriedtoHealth #MarriedtoHealth
Tweet me Questions! Take Pictures!
@MarriedtoHealth #MarriedtoHealth
How does it work?
1. Apps
2. Chats
3. Logins
4. Vlogs
5. Blogs
6. Tweets
7. Likes
8. Pins
9. Vines
10. Shares
11. Scares!
Lets Look at Some Facts!
To Connect with more People!
Patients
Mothers
Teens
Doctors
Nurses
Customers
ETC!!!
Remember Birthdays
Comment on important milestones (marriage, graduation, etc)
Being a part of our patients lives
Social Media Allows us to:
Trust, Friendship, Connection!
Easier Education!
Remember to Follow US!!!
Healthy WIC:


@Healthywic


/Sbcountywic

Married to Health


@MarriedtoHealth


/MarriedtoHealth


www.marriedtohealth.com
1. Connecting with newsletters
2. Blogs
2. Using Google Alerts
3. Connecting with others
4. Searching
Stumbleupon
Facebook
Twitter
1. Your passion and creativity ( I will explain)
2. Your network
3. Websites and Apps
I will send you all a handout in early April
Make sure to take my card and connect with me!
Keep your eyes on the prize!
Analytics
A new mom doesn't want to wait hours or days to talk with someone!
What is this?
Ex. I want to have 2 social media accounts, or I want to start creating Youtube videos.
Full transcript