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ARMSTRONG MOTORS

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Manitoba/Ontario Prezi

on 7 November 2017

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Transcript of ARMSTRONG MOTORS

ARMSTRONG MOTORS
How ARMSTRONG MOTORS Can...
Generate New Customers
Sell Service Today
Maintain Top-of-Mind Awareness
Advertising
We are trying to exploit the
market that already exists,
and direct customers to your
place of business.
We are not trying to create a market for your product.
Advertising
It is what you do when you can't see someone in person.
Advertising
Why Advertise?
Advertising Can Differentiate You
When products and prices are perceived to be the same or similar everywhere, the image and reputation you create with your advertising can be the tie-breaker that helps consumers choose you over your competition.
If you could afford it, you would have a professional sales person tell your story to every prospect in your market. Advertising was invented as a more cost effective way of telling your story to hundreds or thousands of people you could not afford to reach in person with your sales force.
Advertising is Cost Effective
Advertising Increases Sales
Advertising can keep your customers coming back and can expand your customer universe by reaching new customers.
Why Radio?
Radio can reach and influence consumers who may be predisposed to other businesses. Consumers who are loyal to competitors may not take time to read about you online or in print, but can be influenced as they go about their daily activities. The old expression “we have eye lids, but not ear lids” means we can skip over printed, or online messages, or other passive media messages but can absorb intrusive radio messages without consciously engaging.
Radio Is Intrusive
Radio’s Reach is Constant
While channel clutter fragmentation and a growing list of online and mobile media cannibalize the reach of most channels, radio’s reach has remained constant, reaching 91% of consumers every week. No other media has a reach that high.
Success Stories
Fort McMurray
Donation Drive
Local Woman Steps
Up To Help Fire Victim
ROK 50/50
Tank & Trailer
Frequency
Consistency
How To Advertise
1 of 2
30-second commercials
What's Your Message
2 of 2
30-second commercials
What's Your Message
1 of 2
10-second commercial liner
What's Your Message
2 of 2
10-second commercial liners
What's Your Message
Marketing Plan
With CFRY, YOU will be...
Connected with our
audience
Connected with our
community
Connected with your
customers
ARMSTRONG MOTORS
Winter Marketing Campaign
November 2017 – March 2018

• 1 – 30-second commercial
• To air Monday – Friday, between 6:30AM – 9:30AM
Road Reports Partnership

Manitoba Department of Highways
Highway Conditions, Road Closures, and RCMP Travel Advisories

• Up-to-the-Minute Road Conditions will air during Prime Time
• Monday – Friday (6:40 AM, 7:40 AM, 8:40 AM, 4:40 PM, and 5:10 PM)

As a partner you will receive:
• An Intro and a 10-Second Commercial Liner on a rotating basis.
(Minimum 175 Liners, Maximum 3 Sponsors Rotating)
Radio Can Tell Your Story
The internet has made it fast and easy to search for the facts details and prices about your offerings. But more often than not buyer decisions are made emotionally and only justified logically with research and facts after that emotional story has won their hearts. Radio’s human voice, story telling, and humour can inspire consumers to search for your facts and details online.
Arborg Christmas Tour
Full transcript