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Headline Writing: The Art-Head Approach
Transcript of Headline Writing: The Art-Head Approach
These are not like normal news-page headlines.
Play them LARGE and with striking typography so the words become a dominant art element.
2. By isolating the angles and then pairing them up, you should get some good, creative headline ideas. Often, generic headlines have nothing more clever going for them than alliteration.
4. When you have a dozen words or so in each column, the fun begins. Start pairing up words, one from each column, in whatever order seems to make sense.
1. Read or ask about the feature story to determine two primary angles. There might be three, but stick with two for now.
3. Take those two elements and brainstorm a list of words for each.
As sales from print media decline and online news grows, the newspaper headline has become vital to catching readers' attention, as shown in these publications.
But here is one strategy that almost always works.
Alliteration can help.
Plays on clichés or expressions can be good.
A great quote can sometimes become the headline.
Direct address can work.
On rare occasions, a question headline works.
And this process can help you do it.
Credits to Brian Throckmorton of the Lexington Herald-Leader
Skim through columnist Mark Peters' article for GOOD magazine where he discusses the shift in culture as geeks become "chic."
We'll pick out "geeks" and "in style" for this example.
I bet you could come up with far better ones!
5. You might not even wind up with both angles in your final headline. The point here is to have a process that stirs your imagination and creativity.
Compiled by Meagan Choi
Images were taken from npd.snd.org.