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Candy Crush Saga

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by

J Betka

on 20 August 2013

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Transcript of Candy Crush Saga

CANDY
WE
Being Social Helps You Win!
WIKIA KNOWS POP CULTURE
300,000 FAN COMMUNITIES
COLLABORATION. INFLUENCE.
SCOPE OF ENTERTAINMENT
`
SOCIAL GAMING EXPERT
TOP SOCIAL GAME FAN COMMUNITIES
ISN’T IT JUST ANOTHER PUZZLE GAME?

Similar to PopCap’s Bejeweled
Free to play on Facebook, iOS and Android devices
440+ levels
Easy to learn, difficult to master
Highly viral and social in nature
Optional power-ups available for purchase
NOT REALLY…

TOP ENTERTAINMENT COMMUNITIES
JENNIFER TSAO

It's Inviting
My Friends
are There
It's Relaxing
& Flexible
It's a
Healthy
Addiction
THANK YOU.
PRIZES!
`
CCS had an impressive May, ranking:
#1 in iOS App Store game downloads
#1 in iOS game revenue
#1 in Google Play game downloads
Only Puzzle & Dragons continued to lead in Google
Play game revenue.

HELLO
How Candy Crush Saga
Became One of the
Most Obsessed Over
Hit in Mobile Gaming

WHERE SUPER FANS GO TO CREATE AND COLLABORATE
Not just another puzzle game
It's Passively Social
Perfect Storm
Easy yet challenging - Just Social Enough and:
It's beneficial to have friends play
You love when new friends join
Revives dormant friendships

What's a Little Piece of Candy ?$
Ranked a Top 10 Social Network
Collaboration is King
WIKIA IS THE SOCIAL UNIVERSE FOR FANDOM
WHAT DO YOU LOVE?
75 MILLION GLOBAL FANS OF GAMES, TV, MOVIES, BOOKS, MUSIC AND LIFESTYLE SUBJECTS RANGING ROLLER COASTERS TO COASTS, SCIENCE AND BACON
1.6BN M/PV
Covering all pop culture franchises from Social Games to Anime


ENTERTAINMENT LAUNCH PLATFORM
Why Love CCS
WIKIA IS THE SOCIAL UNIVERSE FOR FANDOM
WHERE FANS AND BRANDS JOIN FORCES
Full transcript