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Social and Cultural Norms

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john di carlo

on 21 September 2015

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Transcript of Social and Cultural Norms

Social and Cultural Norms
Social and Cultural Norms
1. Norms: give three varied examples of norms from different cultures and time
2. Why do we as a species create norms? Theories?
Social Learning Theory
Attention
Retention
Motor Reproduction
Motivation: consistency, identification, rewards and punishments (vicarious reinforcement), liking the model

Bandura: who is this and what was his famous study (1961) about?
Social Influence: Compliance
Robert Cialdini: compliance techniques:

1. Authority
2. Commitment
3. Liking
4. Reciprocity
5. Scarcity
6. Social proof/affirmation

Watch the Big Think video:
http://bigthink.com/videos/robert-cialdini-explains-social-psychology

Can we do an experiment?
Why do people conform?
1. informational social influence
2. normative social influence
3. social comparison
4. congnitive dissonance (Festinger, 1954)
Watch this video
Reciprocity
1. Middle East
2. Door in the face, Cialdini (1975)

Commitment
1. Goal gradient, standing in line...
2. foot in the door: Amnesty
3. Low balling, 7 am?
4. Hazing: Aronson and Mills (1959)---no pain, no gain?
Culture and Conformity
Berry (1967) Temne people vs. Inuit
What about Swedes?
Kuschel (2004): Deep culture
Hofstede (2002): Mental software
Etic vs. Emic: Give an example
Hofstede (1973) IBM study: Dimensions

Dimensions
Individualism vs. Collectivism
uncertainty vs. avoidance
Confucian work dynamism
Ecological Fallacy
Proxemic Theory, Hall, (1966)
Time consciousness: monochronic vs. polychronic

Social Influence:
Conformity
Mitigating factors:
-Group size
-Unanimity
-Confidence
-Self-esteem
Criticism
Friend, et al. (1990)
Moscovici and Lage (1976)
Hogg and Vaughn (1995)
"dissent"
Groupthink
What about a more complex social phenomenon?
Full transcript