Loading presentation...

Present Remotely

Send the link below via email or IM


Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.


Rhetoric & Discourse

No description

Eric Dunning

on 15 January 2014

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of Rhetoric & Discourse

Concepts and Considerations
"The action humans perform
when symbols are used
the purpose of communicating
with one another."
(1) as an action (choice & means)

(2) as a symbolic act (icons, letters & deliberate action)

(3) as human action (interpretation)

(4) as a means to communicate with one another (creating "real" and "symbolic" meaning)
Rhetorical Criticism
(1) Systemic analysis
(2) Analysis of symbols as objects
(3) Analysis of the rhetorical process
Herbert Wichelns (1925) - "
Neo-Aristotelian Criticism":
(1) Context
(2) Artifact
(3) Impact & Available options
1960s - "Flippin' the game"

- rejection of rationality
- broadening evaluative criteria
- organic, interpretive
- power imbalances/expressions
- social responsibility
- defining the public sphere
- moving from written text to "symbolic" text
- rhetoric as an internal force for collective action
- rhetoric as a symbolic motivational force
Full transcript