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Rhetoric & Discourse

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by

Eric Dunning

on 15 January 2014

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Transcript of Rhetoric & Discourse

Rhetoric
Concepts and Considerations
"The action humans perform
when symbols are used
for
the purpose of communicating
with one another."
(1) as an action (choice & means)

(2) as a symbolic act (icons, letters & deliberate action)

(3) as human action (interpretation)

(4) as a means to communicate with one another (creating "real" and "symbolic" meaning)
Rhetorical Criticism
(1) Systemic analysis
(2) Analysis of symbols as objects
(3) Analysis of the rhetorical process
Herbert Wichelns (1925) - "
Neo-Aristotelian Criticism":
(1) Context
(2) Artifact
(3) Impact & Available options
1960s - "Flippin' the game"

- rejection of rationality
- broadening evaluative criteria
- organic, interpretive
- power imbalances/expressions
- social responsibility
- defining the public sphere
- moving from written text to "symbolic" text
- rhetoric as an internal force for collective action
- rhetoric as a symbolic motivational force
Full transcript