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Rhetoric & Discourse
Transcript of Rhetoric & Discourse
Concepts and Considerations
"The action humans perform
when symbols are used
the purpose of communicating
with one another."
(1) as an action (choice & means)
(2) as a symbolic act (icons, letters & deliberate action)
(3) as human action (interpretation)
(4) as a means to communicate with one another (creating "real" and "symbolic" meaning)
(1) Systemic analysis
(2) Analysis of symbols as objects
(3) Analysis of the rhetorical process
Herbert Wichelns (1925) - "
(3) Impact & Available options
1960s - "Flippin' the game"
- rejection of rationality
- broadening evaluative criteria
- organic, interpretive
- power imbalances/expressions
- social responsibility
- defining the public sphere
- moving from written text to "symbolic" text
- rhetoric as an internal force for collective action
- rhetoric as a symbolic motivational force