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Transcript of Subaru Powerpoint
Impreza WRX STi
The End. (:
2015 BRZ - Sports Car
2015 STI - Sports Sedan
Most of Subaru come with
AWD (All Wheel Drive)
With AWD, the car gains
Sharing the Love Is a Market Strategy
Subaru - B2C
"customers who are not
buying things, but experiences,"
says Chief Marketing Officer
The Bottom Line :By maintaining the quirky personality of its brand and keeping prices low, Subaru has quietly, but aggressively, increased growth.
Price ranges from $17,495 - $30,495
depending on what vehicle you buy
Varies with what the model of the car
is, what motor it has as well as the
options and manufacturing parts
First, Japan tests vehicles for any defects.
After they test the vehicle they load the vehicles onto a ship and export them to different countries.
Japan signs agreements for warranties
Are there any questions?
First manufacturer to develop a
common-rail turbodiesel boxer engine.
Nearly all models offer AWD
Subaru has a marketing website
- design car/request quote
- interact to move customer closer
- eco friendly
- support community by volunteering
- equal opportunities for all employees
- health & safety
- ethics and integrity during transactions
- AWD system
- Boxer engines
- Dealer network
- Customer support
_ Safety/tech savvy
- People not able to
recognize the benefits
of standard features
- Increase target
- Increase marketing
- Add a hybrid to U.S.
- Many competing brands w/ similar features
- Cost of competitors cars (cheaper)
Price of the WRX:
2002-to present day
"100 Million Car Prices. Visualize a Better Deal." Car Prices, Sales History, and Mileage on a Graph. N.p., n.d. Web. 29 Oct. 2014.
"Built to Take You to the." Subaru Cars, Sedans, SUVs, Crossovers, Wagons. N.p., n.d. Web. 29 Oct. 2014.
"SUBARU GLOBAL." SUBARU. N.p., n.d. Web. 29 Oct. 2014.
"Subaru Technical Information System - Welcome." Subaru Technical Information System - Welcome. N.p., n.d. Web. 29 Oct. 2014.
Love : It's what makes a Subaru,
Subaruers are those who own a Subaru and are loyal to the company