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AAD 600, Unit 7: Poster Design

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UK Arts Administration

on 8 August 2016

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Transcript of AAD 600, Unit 7: Poster Design

I. Distilling Information
II. Design Theory: Proximity
III. Establishing a Hierarchy of Content
communicate quickly
Ask yourself three questions:
2. Who is my audience?

3. What is the core message?

What is the purpose of this poster?
1. What is the purpose of this poster?
what is the single purpose
date, time, and location
contact information
additional resources
web address
minimalism and simplicity
Examples of modern posters
Coen brothers homage
'25 Beautiful and modern poster designs for your inspiration'
proximity
Space
C
o
l
o
r
more empty space (white space) = more emphasis
design is all about content
Unit 7:
Poster Design
What is the core message?
Who is my audience?
http://speckyboy.com/2012/10/07/coen-brothers-poster-series-an-artistic-homage-to-the-storytellers/
http://thenextweb.com/dd/2012/08/10/25-beautiful-modern-poster-designs-inspiration/
ordering content
Design is all about content
Full transcript