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FEASIBILITY IN CLUB AND RESORT OPERATION

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Marvin Friaz

on 8 October 2013

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Transcript of FEASIBILITY IN CLUB AND RESORT OPERATION

FEASIBILITY IN CLUB AND RESORT OPERATION
design by Dóri Sirály for Prezi
IDENTIFICATION OF RESORT
HIDDEN SANCTUARY HOTEL AND RESORT

- derives its name from the title given by the people who have seen the place. They call it as “Hidden Paradise”. We actually wanted to use “Hidden Paradise” as the name, but we thought that we would never be recognized if we use it. After long hours of brain storming we finally came out with a name which is “Hidden Sanctuary”.

BEACH RESORT
- To be considered a destination amenity, the resort must be located on the beach (not just access to), have guest-only amenities on the beach, and amenities and activities to indicate the beach as an anchor attribute.
Nature and White Sand
- The color white symbolizes peace and purity we what our guest to feel at peace as soon as they arrive in our hotel. We want to be the best escape from their problems and have them relaxed while staying in our hotel.
PHYSICAL STRUCTURE
PUBLIC COMMON AREA
LOBBY
Comfort Room
FRONT DESK
HALLWAYS
PARKING LOT
ENTRANCE AND EXITS
WAITING AREA
LIGHTNING
INDIVIDUAL LIGHTNING
MOOD/ATMOSPHERE LIGHTNING
cONFERENCE LIGHTNING
FEATURE LIGHTNING
OUTDOOR LIGHTNING
VENTILATION
GUESTROOM VENTILATION
HOTEL KITCHEN VENTILATION
COMFORT ROOM VENTILATION
RESTAURANT AND COFFEE SHOP VENTILATION
OPEN COTTAGES
DAY SWIMMING
NIGHT SWIMMING
( from 8:00 am – 5:00 pm )
( from 3:00 pm – 1:00 am )
SUMMER COTTAGE BIG
( Maximum of 10Persons ) 3,800 Php
Plus Entrance Fee

• 3 Beds
• Cable Television
• Air conditioner
• Toilet
• Dining Area

SUMMER COTTAGE SMALL
( Maximum of 6 Persons ) 2,800 Php
Plus Entrance Fee

• 2 Beds or 2 Double Decker
• Cable Television
• Air conditioner
• Toilet
• Dining Area

NIPA HUT
( good for 10-12 persons ) 800 Php
XAVIER HOME
( good for 5-7persons ) 2,000 Php
OVER ALL HOTEL ORGANIZATIONAL STRUCTURE
FACILITIES
GUESTROOM LAYOUT
STANDARD ROOM
SUITE ROOM
Total no. of Rooms: 65 rooms
Standard Room: 30 rooms
Deluxe Room: 20 rooms
Suite Room: 15 rooms

Swimming Pool
- A structure, often a concrete-lined excavation of rectangular shape, that is filled with water and used for swimming.
SPA and MASSAGE therapy
• A place where people can get a relaxation . A relaxation massage is a whole-body hands-on treatment that uses pressure, stroking and rubbing of your skin to help you relax.
RESTAURANT
• A place where people get into the fine dining.
Safety Deposit Boxes

• A safe deposit box is rented from the institution and can be accessed with keys, pin numbers or some other security pass.

FITNESS CORNER
• The Fitness Corner is a public wellness facility that is open to member 24 hours a day, seven days a week. Discounts are offered for Senior citizens and veterans.
PARKING LOT
• also known as car lot, is a cleared area that is intended for parking vehicles.
CONCIERGE
Makes guest feel welcomed and it can inform you to all of your question about hotel facilities.
• It is the area where the clothes , linen and etc of the guest and the hotel putting them to be soaked, washed and cleaned .
LAUNDRY AREA
• It is the place where our money can exchange into the other currency.
CURRENCY EXCHANGE
FRONT DESK
• It is the place where the front desk can assist the guest and it is the area where they can get you an information and they offer assistance to the guest.
Perform routine clerical and administrative functions such as drafting correspondence, scheduling appointments, organizing and maintaining paper and electronic files, or providing information to caller
SECRETARIAL SERVICES
• It is the services where the guest needed to take care on their babies on request.
BABYSITTING SERVICE ON REQUEST
• It is the services where the guest needed to shine their shoes in a complimentary service.
COMPLIMENTARY SHOESHINE SERVICE
• It is the service where the guest can having a manicure , pedicure and make-up artist.
Manicure, Pedicure and Makeup artist services
GUEST ACTIVITIES
Bungy Company
– for people who loves to jump higher and face the wave of air while jumping.
• Regular jump – P 150/head
• Tandem jump – P 300 for 2 person

ZIP LINE
for people who want to experience something different like going down the height 50miles per second. P 150/head
KAYAK
a nice kayak around the sea is a nice way to relax and enjoy. P 400 good for 2 persons.
SNORKELING
love the underworld? Try this activity and you will surely enjoy the beautiful world beyond our reach. P 350/head.
SCUBA DIVING
not contended with what you can see from above? Then try to go under. This activity is open for all. P 900/head provided with all the equipment’s needed for diving.
KITE FLYING
for relaxing purposes and like going to our childhood moment?
then try this activity. This activity is open for all. P 600/head provided with all the equipment’s needed for flying a kite.

CYCLING
for those who are getting an exercise while enjoying and relaxing?
Try to go under. P 400/head.

FISHING AND BOATING
for those people who loves fish and take a pictures of natural resources while they are boating? Then try to go under. P 450/head
A.
UNIQUE SELLING PROPOSITION
"HERE FOR YOU"
Target Market Segment
B.
• People in the lower, middle and higher class of the society.
• Adventurous people.
• Family.
• Conferences and Conventions.
• Business Gatherings.

Proposed Promo Packages
D.
Opening Offer:
• We offer a 2days and 1night overnight stay in our standard room. For only P 5,000 in also includes a free welcome drink during your arrival and 1st stay in our hotel.
Pre-Opening Offer:
• With our pre-opening offer you can avail a tour in one of Sarangani’s finest tourist spot and experience White Water Rafting with a 3days and 2nights stay in our hotel with complementary breakfast for P 6,500.
Grand Opening:
• For our grand opening promo with only P 8,000. You can have a free complimentary breakfast and a 4days and 3nights stay in our deluxe room with mini bar set-up. A tour in Sarangani’s natural attraction’s the Bat Sanctuary and Nalus Falls.
List of Competitors
E.
- Coco Beach Resort
- White Haven Beach Resort
- Brod Louie White Beach Resort
- Kikai’s Beach Resort

Proposed Budget for Development of Resort
A.
LOCATION
- Brgy. Gumasa, Municipality of Glan, Sarangani
Php 5,000/sq.m
5,000 x 30,000= Php 150,000,000.00

CONSTRUCTION
B.
- Contractor Fee, Labor Fee, Construction Materials, Professional Fee


• Professional Fee
Architects
Civil Engineer
Electrical Engineer
Sanitary Engineer
Electrical Engineer
ENGINEER
Php 65,000
Php 150,000
Php 120,000
Php 130,000
Php 145,000
Php 610,000
TOTAL
• Labor Fee
CONSTRUCTION MATERIAL COST:
Php 20,000,000.00
LIGHTNING AND VENTILATION COST:
Php 15,000,000.00
HOTEL FURNITURE AND FIXTURE
COST OF BUILDING THE SWIMMING POOL
COST OF BUILDING THE DRAINAGE SYSTEM
Php 20,000,000.00
Php 250,000
Php 500,000
Proposed Time Table
SWOT ANALYSIS
STRENGTHS
WEAKNESSES
OPPORTUNITIES
THREATS
Foot Traffic in the Area
C.
HIDDEN SANCTUARY HOTEL AND RESORT
• Foot Traffic
• By domestic flight
• Manila to Sarangani
• Sarangani to Manila
A 23 hours and 54 minutes flight by plane
Glan is a 45 min trip via air-conditioned public utility vehicles from Gen. Santos City along a well-paved highway. However, for those who would like to experience rural Philippines , there are jeepneys that ply the same route.

THE END OF PRESENTATION
For persons who are interested in speed, fitness & mobility. Maximum rider weight of 280 lbs. Consider a Sea-Cycle SOLO with arm action if you exceed this weight limit. P 450/head.
WATERBIKE
• Man power
• Good characteristics of employees, they give extra factor to encourage guests to come back and use the so-called “word of mouth”
• Quality of equipment and facilities that are modernized to upgrade services.
• The company has a loyal customer’s base. This keeps customers coming back and staying at the hotel. Strength for any company who has a loyal customer
• Travel and Vacations. When travel and vacation season arrives, the hotel business profits tremendously from the tourist

• Lack of employees
• As with all tourist destinations, we are dependent on a healthy economy in countries whose citizens have more discretionary income to spend, and vacation regularly.
• We need to better position ourselves against competition, other luxury resorts and other popular destinations for honeymoons and families.
• Unexpected declining profit margins
• Limited knowledge of brand

• The government makes this hotel the number one meeting facility (this helps the Hotel catering service get more business)
• White sand beach, wonderful sceneries and peaceful places that you and your family feel safe and secure added attraction to guest.
• Unique experience
• Job opportunities
• Potential to create additional recreational facilities

• New government regulations
• location
• Terrorist attack
• Image problem
• Climate changed
• Competition being developed in the city by new entrants in the market
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