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Absolut Vodka

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by

Klaudia Puch

on 9 April 2015

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Transcript of Absolut Vodka

History
1979
2008
The King of the Spirits
Lars Olsson Smith
(2 October 1836 – 9 December 1913)
Introduction of Absolut Vodka to world markets
Swedish spirit manufacturer and politician.

In his twenties, he already controlled one-third vodka sales in Sweden.

Inventor of Absolut Vodka.


The concept of One Source
Production located near Åhus, Southern Sweden
Local water
Winter wheat
100% natural ingredients
The same quality all over the world
Absolut Vodka in rankings
More than just a VODKA
Collaborations
WOODKID
AARON KOBLIN
Supporting modern culture
Media sensation
IDEA

CULTURE

ETHOS
1879
Joining Pernod Ricard Group
The first bottle of Absolut Vodka
Joining Pernod Ricard Group
Main competitors
Absolut Vodka
Smirnoff
Stolichnaya
Grey Goose
Finlandia
Skyy
Belvedere
Absolut Vodka
in numbers
81 million
litres
shipped yearly
500 000
bottles
produced every day
0,4%
of global
spirits market
$8.34
billion value
available in
126
countries
Thank you for your attention!
Marketing strategies
17 different flavours
hundreds of different limited bottles
cooperation with artists and musicians
exposure in media, magazines, bars, stores and unlikely locations

Marketing ideas
present on every channel to become popular
Absolut has to encourage the European market
Absolut Vodka is a symbol for clever marketing

Brand identity
Absolut Vodka Poster Designs Over the Years: http://www.amog.com/lifestyle/absolute-vodka-posters-years/
Full transcript