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The BYU MBA Network: Social Media Strategies

Keys for using LinkedIn and other social media platforms

Matt Bunker

on 4 October 2013

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Transcript of The BYU MBA Network: Social Media Strategies

Social Media Networking Best Practices
The BYU MBA Network
photo credit Nasa / Goddard Space Flight Center / Reto Stöckli
LinkedIn: The Official BYU MBA Network Group
Facebook: BYU MBA Network
YouTube: BYU MBA Network, BYU MBA Videos, BYU MBA Digital Media Group
Twitter: BYU MBA Network
What tools are available to you?
What are some best practices for using LinkedIn to network with BYU MBA Alumni?
Join and PARTICIPATE in the Official BYU MBA Network Group Page on LinkedIn
Use the LinkedIn College Alumni Database
Access over 900 BYU MBA alumni
Like having 900 high-qualified consultants and mentors
Give to Receive
Service and Friendship Come First
Ask not what your mentor can do for you, Ask what you can do for your mentor.
Communicate directly with members of the group without having to be 1st connections
Join the sub-groups
Tips and Tricks: Search Engine Optimize Your LinkedIn Profile
Include relevant keywords to augment your LinkedIn profile.
Display your profile information in the public profile setting.
Create a unique profile URL for yourself.
Create anchor text links to your professional websites.
Answer questions on LinkedIn Answers.
Update your profile weekly.
Join and contribute to LinkedIn Groups; have others follow and talk about your posts.
Include some contact information in your Professional Headline
Use Hashtags (#) in your status updates and tweets if you want professional recruiters to more easily find you #smart
Link relevant websites, videos, and publications to your LinkedIn profile
Brett Christensen
Matt Bunker
The World is Your Campus
Full transcript