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Social Media 101
Transcript of Social Media 101
The Use of social networks to positively influence consumers towards a website, company, brand, product, service or person.
The 21st century word-of-mouth
Key aspects of SM
Encourage conversations and contribution.
Buzz like a bee!
You promote my message
Social Media Landscape 2013
Most Valuable Social Media Brands 2013
One for every taste
1.15 billion users
Everyone's on it!
No more than 5 in a day
Best days to post: Wed-Saturday
1pm- gets the most shares
3pm gets the most clicks
Or Between 5-7pm
Reach with every post
Use Google Plus (Locally)
Add the G+ bagde to your website
Take a hold of your listing
Works with Google Adwords
Post exclusive content
The News Bird
Post 5-20 times a day
Best days: Weekends!
5pm posts= more retweets
Click-Through-Rates: Noon and 6pm
140 Characters max
Use Bit.ly to shorten hyperlinks
Titles are KEY
Share newsworthy content
We love media
Re-tweet Reach/ Replies Reach
Number of Posts
Biggest video sharing network
Works with Google Adwords
Post quality content
Post often and cross reference
Use tags and annotations
CONTENT IS KEY
Mainly for women!
Pins are creative content such as fashion, wedding planning, mommy info, design, etc.
Number of likes
Number of comments
Picture and 15 minute videos
All about YOU
Funny and entertaining
DO NOT SPAM (3-5 posts a day)
Best day: Monday
24.6% of the Fortune 500 now have Instagram accounts (123 companies).
Partner up with Influencers
If your not FUNNY, your not getting it!
6 Second videos
Fresh, creative, magical, FUNNY
Release your inner self
Super new, not everyone's on it yet
Super niche: not for every industry
1-4 times a day
2-3pm Is good
We have a late night demographic too (10pm-2am)
Use hashtags and categories!
Geocentric Social Networking
Check in to any local place
See where your friends have been
Campaign through discounts, offers
The Big Picture
Interconnect all platforms with your campaigns!
Social Media Plan
Describe campaign goals
Describe the theme
List every platform
Identifying target audience