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Social Media 101

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by

Oriana Torres

on 6 February 2014

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Transcript of Social Media 101

Social Media Marketing 101
The Use of social networks to positively influence consumers towards a website, company, brand, product, service or person.
The 21st century word-of-mouth
Definition
Used by:
Marketing
Sales
Public Relations!
Customer Service
Key aspects of SM
Create TRUST
Encourage conversations and contribution.
Buzz like a bee!
You promote my message
Social Media Landscape 2013
Most Valuable Social Media Brands 2013
Different
Networks
One for every taste
Newbees
1.15 billion users
Everyone's on it!
Content preferences:
Video
Pictures
Hyperlinks
Written content
Posts
No more than 5 in a day
Best days to post: Wed-Saturday
1pm- gets the most shares
3pm gets the most clicks
Or Between 5-7pm
Metrics
Page Fans
Page Visits
Reach with every post
Engagement
Shares
Use Google Plus (Locally)
Add the G+ bagde to your website
Take a hold of your listing
Measure traffic!
Works with Google Adwords
Cross promote
Post exclusive content
Engage!
The News Bird
Posts
Content
Metrics
Post 5-20 times a day
Best days: Weekends!
5pm posts= more retweets
Click-Through-Rates: Noon and 6pm
140 Characters max
Use Bit.ly to shorten hyperlinks
Titles are KEY
Share newsworthy content
We love media
USE HASHTAGS!!
Followers
Mentions
Re-tweets
Re-tweet Reach/ Replies Reach
Number of Posts
Biggest video sharing network
Works with Google Adwords
Post quality content
Post often and cross reference
Use tags and annotations
CONTENT IS KEY
Mainly for women!
Pins are creative content such as fashion, wedding planning, mommy info, design, etc.
Photosharing Monster
Metrics
Number of likes
Number of comments
Content
Picture and 15 minute videos
Super engaging
All about YOU
Funny and entertaining
CREATIVE
Hashtags!
Posts
DO NOT SPAM (3-5 posts a day)
Best day: Monday
Times: 3-4pm
24.6% of the Fortune 500 now have Instagram accounts (123 companies).
Partner up with Influencers
If your not FUNNY, your not getting it!
Content
6 Second videos
Fresh, creative, magical, FUNNY
Teenage centric
Release your inner self
Super new, not everyone's on it yet
Super niche: not for every industry
Posts
1-4 times a day
2-3pm Is good
We have a late night demographic too (10pm-2am)
Metrics
Channel Followers
Likes
Revines
Comments
Use hashtags and categories!
Geocentric Social Networking
Check in to any local place
See where your friends have been
Campaign through discounts, offers
The Big Picture
Interconnect all platforms with your campaigns!
Website
Social Media Plan
Describe campaign goals
Describe the theme
List every platform
Objectives
Tactics
Key Metrics
Planning Cycle
Listening
Setting goals
Defining strategies
Identifying target audience
Select tools
Implement
Monitor
Tuning
Full transcript