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G104 Final Presentation

by: Kelly Bainbridge, Alex Burkle, Katie Feckler, and Gabrielle J Loney
by

Gabrielle J Loney

on 27 July 2012

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Transcript of G104 Final Presentation

Are girls portrayed
fairly as athletes? Although it appears that there is a balance between men's and women's sports coverage, women do not hold power positions concerning the content broadcasted on ESPN.
Control Over
Content and Perspective We have found in general, females who work in sport broadcasting, specifically ESPN, lack power over the content of sports news and the perspective of how sport news is portrayed.


This is due in part to the fact that there is a lower percentage of women working for ESPN, and in the news broadcasting in general. The less obvious factors that affect this claim include the psychology and approach of women in the newsroom.

Only 5 of the 18 Sportscenter
anchors are women.
Support Evidence Reporters cover news according to their power perspectives (race, gender, ethnicity)

Women make up 37% of workforce in the newsroom. Of these women, 37% of them hold supervisor positions

Stories are assigned to reporters based on their gender





When women are given the opportunity to share their perspective they are pressured to conform to a perspective that accommodates the males view
-Men cover hard crime and sports women cover humanitarian or women’s issues
-This has lead to women given few opportunities to bring their perspective to other news topics (sports) Psychological Support Psychology plays a part on how female sports reporters and commentators operate on the air.

Some viewers of ESPN of prefer men simply because of the banter that one male anchor has with his counterpart.

The truth is that, the women know the facts, but tend to hold back on their creative wit that makes male reporters and commentators more popular within sports broadcasting.
vs. "It's essentially a psychological choice, ESPN is a business. When they decided to truly integrate women into their business, someone somewhere asked what flavor of women would be best for that business? What we see nightly is the answer to that question."
Steven Kotler
Coverage Given to Female Sports On the ESPN website, 70% of articles are about male athletes and coaches. Only 30% of articles are about women.

Women’s sports tend to only receive verbal coverage, while men receive both verbal and visual.

The lack of coverage hinders the promotion of women’s sports to younger audiences, especially girls. Visual media is important because children comprehend pictures before they can understand and read text.
Coverage Pertaining to Female Athletes Coverage for female athletes is not only bias in terms of gender, but sports as well.


Studies show that Olympic female athletes competing in “gender-appropriate” sports like swimming, diving and gymnastics, and tennis receive more coverage than females competing in “gender-inappropriate” sports such as soccer, softball, field hockey and rowing.


This pattern can be seen on ESPN, who tends to focus on “gender-inappropriate” sports when the male counterpart of the sport is extremely popular.
-For example, in the US, basketball is very popular therefore women’s basketball receives more attention although it is “gender inappropriate” Why is coverage so important? “Women in athletics are not represented in the media, the message is convey that they do not exist or they are not important enough to be newsworthy”

Young school girls need to be able to identify with female athlete role models, who demonstrate that females can be both an athlete and feminine.

Young girls and women need to feel that females competing in sports (especially contact sports) and possessing physical power, strength, and speed are socially accepted and valued.

They need to see that female athletes are not just sex objects but human beings who excel within their sport.
How Girls are Portrayed On, ESPN, there exists an unparalleled use of sexist language used to describe games, matches and races in both men’s and women’s sports.

Commentators and reporters tend to focus on the athleticism of the male athletes, while focusing more on non-sport activities of female athletes.

Building on the idea that “gender-inappropriate” sports receive less coverage and endorsement by society, female athletes showing aggressions are often viewed and portrayed negatively than male athletes showing aggression.
-Brittney Griner, Baylor
-Elizabeth Lambert, New Mexico Soccer

Craft, Stephanie and Wayne Wanta. “Women in the Newsroom: Influences of Female Editorsand Reporters on the News Agenda.” Journalism &Mass C communication Quarterly.Spring 2004. Vol. 81.

Frideres, J.E., J.M. Palao, and S.G. Mottinger. “Gender in Sports Covergae of American and
Spanish Online Newspapers.” Women in Sport & Physical Activity Journal. Fall 2008 Vol. 17, No. 2.

Kotler, Steven. “What’s Wrong With the Women of ESPN?” Psychology Today. Sussex Publishers, LLC: 4 Oct. 2008. <http://www.psychologytoday.com/blog/the-playing
field/200810/whats-wrong-the-women-espn>.

Ridinger, Lynn, Frederick Battenfield, and Micelle Redmond. “Website Coverage of NCAA Basketball: Are Women Getting Equal Playing Time?” Women in Sport & Physical
Activity Journal. Spring 2009. Vol. 18, Np. 1.

Splichal and Garrison. “Gender as a Factor in Newsroom Managers’ Views on Covering the Private Lives of Politicians.” Mass Comm Review. 1995. Vol. 22, No. 1.

Vincent, J. “The More Things Change the More They Stay the Same.” Women in Sport &
Physical Activity Journal. Las Vegas: Spring 2003. Vol. 12, Iss. 1.


http://espn.go.com/video/clip?id=4628040

http://espn.go.com/video/clip?id=4966172

http://espn.go.com/video/clip?id=4968787

Works Cited
Full transcript