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COMM 301 (Fa '15) T06 - Societies and Social Institutions

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Hartmut Scherer

on 9 September 2015

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Transcript of COMM 301 (Fa '15) T06 - Societies and Social Institutions

Societies and Social Institutions
Sources and Image Credit
Adopted key thoughts from chapter six of our textbook
Effective Intercultural Communication.
Types of Societies
- small groups of people who live
together as nomads
- everyone knows everyone else
- individuals are recognized for their
Communication Patterns
- social power is put in the hands of
adult males as a group
- live in the moment
- know that migrations must take
place (well-defined rhythm to their
- respond better to communication
that respects a holistic approach
to life
- have a common ethnic and linguistic
- social institutions are highly
integrated and interrelated
- functional load of maintaining society
is distributed more or less equally
- organization is based primarily
on kinship ties
- tribalists have a stronger
allegiance to members of their
particular in-group
- people need to develop more time-
oriented skills (globalization)
Communication Patterns
- decisions are generally made by the
appropriate institution
- respond better to communication
that respects a holistic approach
to life
- the specialized needs of traders,
travelers and specialists results in
greater divisions within the society
- institutions are even more pronounced
than in tribal societies.
- rule and order are maintained by
specialized people loyal to
political rulers
- life becomes more complex and
- urban settings have highly specialized
institutions (felt to be autonomous)
- values are considered personal
choices (relativism)
- experience a larger degree of independence (more self-sufficient)
Communication Patterns
- owe greatest loyalty to small
groups (identity) while maintaining
loyalty to larger group heritage
- leaders decide (top down)
- sharp separation of social power
- compartmentalized view of life
Communication Patterns
- tends to lead towards
individualism (no single patter for
- The more heterogeneous a city, the
more direct communication patterns
tend to be
- children of a multilingual settings may
speak the trade language (may not
know language of
Facets of Human Social Relationships
- to connect people with similar
purposes and/or objectives
- meeting a particular need
of humans in society
elements that signal its
symbols or slogans, purpose
(formal or informal), number
of people belonging
- to biological reproduce new
descent, authority, residence,
inheritance, marriage
- to provide new members with
the knowledge, values, and
skills of the society
- formal: schools, universities,
trade schools; informal: books,
TV, newspaper, effective people;
nonformal: kin, friends, peer
- to distribute the goods and
services that sustain the
livelihood of its members
- types of enterprises, population
of persons who work, ecology,
systems of exchange, and
means of payment
- to maintain internal order
and to regulate relations
with others
- government: courts, city hall,
Public utilities and services
Full transcript