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Visual Communication

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by

Daren Fowler

on 8 October 2015

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Transcript of Visual Communication

-Propaganda -Activism
Art as Persuasion
Cinematic Persuasion
Images in Advertising
Modeling Behavior
Media Clutter







Anti-ads
$1.25
Thursday, October 8, 2015
Vol XCIII, No. 311
Icons, Indexes, and the Indeterminate
How Images Persuade
Photojournalism as Persuasion
Icons:

resembling the thing they represent

Index:

an image that documents some-thing "real"

Syntactic Indeterminacy:

images cannot convey relationships
Photography comes with expectations of realism, indexicality
These images, attached to journalism, imply facts and necessity
They provide context but also can be (accidental or purposeful) calls to action

Visual Communication
Perpetuating Stereotypes
Image-Orientated
Social status
Sex/romance
Cause-related
Power, speed, strength
Youth Culture
Safety
Belonging
Full transcript