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Transcript of Visual Communication
Art as Persuasion
Images in Advertising
Thursday, October 8, 2015
Vol XCIII, No. 311
Icons, Indexes, and the Indeterminate
How Images Persuade
Photojournalism as Persuasion
resembling the thing they represent
an image that documents some-thing "real"
images cannot convey relationships
Photography comes with expectations of realism, indexicality
These images, attached to journalism, imply facts and necessity
They provide context but also can be (accidental or purposeful) calls to action
Power, speed, strength