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MCD- Civic Engagement Workshop (Krista Wilson) V2

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DCDC UDM

on 22 October 2014

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Transcript of MCD- Civic Engagement Workshop (Krista Wilson) V2

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Welcome!
MCD Workshop
Process and Tactics of Civic Engagement:
Moving Beyond the Norm
What are we going to talk about?
1. Background of the DCDC
2. What is community engagement?
3. How do you do community engagement [that includes a diverse range of people]?
4. Measuring success

"If I had asked people what
they wanted, they would have
said faster horses."
- Henry Ford
Though there is enough evidence to prove that Henry Ford did not say this, however we hear it a lot in our work. Perhaps we are asking the wrong questions and in the wrong way. Or maybe we should not be asking questions at all and be moving towards a process of
knowledge exchange.
1
Engagement = Relationships
civic engagement vs. community engagement
The Carnegie Foundation describes community engagement as collaboration between institutions of higher education and their local communities for a mutually beneficial
exchange of knowledge
and resources of a context of partnership and reciprocity.

Specific to a local issue or problem

ie: Neighborhood community planning, community gardens, neighborhood clean-up
-Specific
localized
problem or issue
Social responsibility in a
larger context
, working on global or national issues

ie: citywide issues, policy change initiatives, social justice initiatives
build relationships
a. Who is your community?
"expert"
b. Who are you looking to reach?
c. What is your goal?
what
TACTICS
are appropriate?
Looking beyond...
moving toward we & our
Civic engagement is the open and ongoing two-way dialogue between all stakeholders. Essentially,
people working together and

talking together to move forward together
. The success of civic engagement lies in the many opportunities to engage a broad range of communities, to work
across silos and boundaries
and to increase the capacity of all community sectors to more effectively engage and partner.
always expanding the boundaries of WE
Mosaic of people and goals requires a mosaic of tactics...
Infrastructure
Meetings and Events
Toolkits and Training
1/2" scale vs 3' scale
detroitstoriesproject.com
e. Knowledge Sharing
Inform
Feedback
Exchange
?
Civic Engagement:
Continuing outreach
Meeting with communities
Continuing Roadshows
163,000 reached
30,700 conversations
I. Tactics to enter into a dialogue

II. Tactics to celebrate the dialogue
a. Design methods that promote the of idea sharing
...not a method that leads to a particular result
Creative Amnesia
You can not be prepared for this!

d. Start with small meetings, then grow to larger meetings
stakeholder meeting scales
f. Become apart of their lives
b. Be a vs. the sage on the stage
c. community expertise and technical expertise
Tactics to enter into a dialogue
II.
Tactics to celebrate the dialogue
Background
2
What is community
engagement?
3
How do you do
community engagement?
There is no right answer. Every process is different.
4
5
Measuring Success
g. Be a good listener
Let's talk
about YOU!
Community
a little bit about me...
a little bit about you...
Youth?
Seniors?
People who speak a different language?
Government?







...all of these factors will have an impact on
what type of tactic you use to build a relationship.
(what time of day, at what scale, what activity you do, to what detail...etc)
HomeBase
The Steering Committee Process Leaders
Social Media
Ambassadors
Street Team
Roundtables
Going to Community Meetings
Telephone TownHall
Open Houses
Toolkits
Ambassador Trainings
Videos
QUESTIONS?




BREAK!
Activity:
- Pair up with someone you don't know
- For 5 minutes, tell your partner about your neighborhood (could be where you live or work)
- After 5 minutes, have the listener summarize the story
- Switch roles

Goal: Is to understand how important listening is as a person working in community engagement, to learn how to summarize what is important, and to get comfortable talking to people who you aren't familiar with.
Try and build a leadership team
from the community
Try to allow the community
to speak first
d. Etc...
Be
FLEXIBLE
Think not singularity
VARIETY
Think
BIG
Appreciate the
MESSINESS
Community Engagement Toolkits
a. IDEO.org
www.hcdconnect.org/toolkit/en#
d. Detroit Collaborative Design Center Toolkits
b. Center for Urban Pedagogy (CUP)
SEED
Network

Be
cookstove
project
- Name
- Where you are in the MCD program
- If you work, where you work
- If you have done (or are doing) any community engagement efforts in the past (or present)
Be transparent to the community about your goals! Don't set up unrealistic expectations.
The Stability and Connection to the Community
Knowledge Exchange
Building Capacity in the Community
This is key to building
TRUST
and enthusiasm.
What is DFC doing now?

- Set up a project management office to implement pilot projects
- Are still working to get organized
What were some challenges?

Transparency
The complexity of issues
The compressed timeline
The amount of people to include
in the decision making process
People feeling left out of the process
Helps build trust
Thank You!
If you don't remember anything
Additional Resources
Measuring success should not be an after thought!
When you are setting your goals at the beginning of the project ask:
"How are we going to measure this?"
"How are we going to know if we
succeed?"
Example Goals:
Build capacity
Be transparent
Engage a diverse range of stakeholders
Community Leaders?
Process Leaders
DWPLTP
Embrace failure and from it
Start small but
Understand the
the Problem
Have
"For designers, project developers, community leaders and others
who desire a common standard to guide, measure
, evaluate and certify the social, economic and environmental impact of design projects."
www.seed-network.org
SOCIAL
ECONOMIC
ENVIRONMENTAL
DESIGN
Process: Provides a step-by step process for designers and communities to assess challenges, define priorities, set goals, and create design projects to address critical social, economic, and environmental issues.



Participation: The Evaluator functions as an on-line communication platform that can include multiple stakeholders and diverse community members in the process. Broad and diverse participation in a project is a requirement of the SEED Evaluator for a project to be determined as in the public's interest.



Transparency: Progress towards success can be tracked on-line and in real time. The results of the project are made publicly visible in achieving these goals or not.



Accountability: The SEED Evaluator tool provides a "proof of concept" that goals were viable and appropriate for the community served, and at the end of a project provides a certification that goals were met.


WHY DO ENGAGEMENT
- Can be a means to (The more leaders/ champions, the more of an opportunity for success)
- Share
- resources and skills
- Helps for a given effort
- Strengthens and connections
- Builds a
- Improves the
"Engagement is not solely a vehicle to implement and govern change. It is also an outcome and a transformation in and of itself." -DFC
Incorporating community leadership with decision making process
Providing a transparent information exchange, including valuing and integrating community knowledge
Using communications as a core part of the community engagement efforts
DFC Civic Engagement Goals
Is a contextually relevant,
from the bottom-up decision making process,
not a numerical measurement based on a top-down pre-determined set of rules.
4 BENEFITS OF
Builds creditability and can help determine improvements for future steps
Think Big
3
Context
Reframe
Fun!
Learn
Humble
5. Additional resources
Introductions
Just remember this...
What is affordable housing?
www.welcometocup.org
The Human Centered Design Toolkit
- Expensive to fuel
- Smoke from the cookstove is harmful
Challenges for the Design:
PROCESS
engage(hear)
protoype(create)
make (create/deliver)
educate(deliver)
"How do I...Create and maintain a block club"
- coming soon!
"How do I...Organize a neighborhood clean-up day"
- coming soon!
"How to Manual: Civic Engagement of Detroit Works Project Long Term Planning" - coming soon!
credits:
Dan Pitera, graphics
Michigan Community Resources, charts / statistical reports
IDEO.org brings human-centered design to the people who need it most — those facing poverty every day.
to learn of a better cookstove:
download it!

When you know your
GOALS
and what you want to
MEASURE,
you know the right questions to ask /information to gather along the way...

This is critical to measuring success
Create
milestones
to check-in along the way to see if you are on track
It's not just about numbers and data, but talk to people...see if they like what is happening, what else can be done better?
Can use forms or just casual conversation
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Analyze all of the data and comments into a full report to point towards
improvements for future projects
Technology
(this includes email and the internet!)
is one form, but its not everything
and not for
EVERYONE
!
1
2
3
guide on the side
Blend
DCDC Project Example
of blending community and technical expertise
spontaneity
Building Capacity
Engaging Stakeholders
Transparency ​
- www.seed-network.org
What is SEED?
When you go through the steps, you can apply to have your project
"SEED" Certified

Firebreak
fuel people to be leaders
ideas
Lend
strengthen and support
collaborations
connection to place
substance of the content
talk to people
walk the streets
are you asking the right questions?
what is the knowledge exchange?
c. Publicinterestdesign.org
Different tactics and goals might require different ways of gathering information
- Sign-in sheets
- Feedback forms
- Staff engagement forms
15 to 5(+/-)
SAGE: Affordable Green Modular Classrooms
Gervias, Oregon
Issues Addressed: Civic engagement; long-term health & low cost maintenance; strengthening community; wellness; and environmental sustainability.

& Ambassadors
(through design)
?
Full transcript