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Life in Real-Time - Productive Ways to Use Twitter, Buzz, Facebook and Similar Social Media Tools

In this taster session Nicola Osborne (Social Media Officer at EDINA) will look at creative and productive uses for real-time social media tools in work and/or studies. As well as looking specifically at how these tools can be used for professional networ

Nicola Osborne

on 25 June 2010

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Transcript of Life in Real-Time - Productive Ways to Use Twitter, Buzz, Facebook and Similar Social Media Tools

Life in Real-Time Twitter Buzz Identi.ca gowalla foursquare Aardvark Wave Google Latitude Bloop Facebook (status) Instant Messaging/chat and SMS ustream How can I use real time tools? Presentation by Nicola Osborne, Social Media Officer for EDINA

email: nicola.osborne@ed.ac.uk
tel: 0131 651 3873
twitter: @suchprettyeyes Real Time Monitoring and Measuring This isn't always neccessary BUT
Can be really useful to prove the impact and/or show the interest generated by your work
Can also be useful for building up contact networks or lists of good ideas
You may even be able to use stored comments when looking for testimonials, recommendations or useful mutual acquiantances further down the line... The Associattion of Internet Researchers have fantastic guidance and discussions (on their mailing list) about using real time data in research - AOIR guidelines and mailing list: http://aoir.org/
Innovative approaches to real time data and/or social network analysis can be found on Tony Hirst's OUseful blog: http://blog.ouseful.info/
Most real time tools are ephemeral but updates are often archived, copied, linked, stored - it's a more permanent medium than it feels.
Infinite blurring of professional and/or academic activity and private life
Frustrating when internet is down
Can create noise without value
Can take up a lot of time
Privacy and stalking. me.me brightkite Links for this Prezi are #lifeinrealtime - have a look and add your own! http://delicious.com/nkl.osborne/%23lifeinrealtime/ Professional Networking Research Generating Ideas Gaining Instant Feedback The Edinburgh Festival Fringe used Twitter (http://twitter.com/fringecover) over the course of 2 days, in late March 2010, to generate ideas for artist Johanna Basford (http://www.johannabasford.com/) to illustrate and design this year's Fringe Programme in (near) real time. Over 1675 ideas were received and fed into the design (see a film about the process here: http://vimeo.com/12484087) #fringecover Social Media Measurement KPIs In January 2010 Jeremiah Owyang (http://www.web-strategist.com) of Altimeter Group (http://www.altimetergroup.com/), used Twitter to collect Social Media Measurement Key Performance Indicators from his followers and their networks (via a #SocMedMeas tag).

Recommendations and comments generated further feedback, ideas and interest in his blog and have now fed into an Altimeter report on Social Marketing Analytics (http://www.web-strategist.com/blog/2010/04/22/altimeter-report-social-marketing-analytics-with-web-analytics-demystified/)
For Instance:
Live performance - is always a real time experience.
Improvisational comedy - a participative real time crowdsourcing process.
Theatre - blends real time with dramatic timelines (e.g. Recorded Delivery theatre company: http://www.recordeddelivery.net/).
Phone calls, text, Skype - in a mobile world we are forever engaged in real time experiences.
Satelite link ups and outside broadcasts - experiencing an event from many locations has become commonplace.
Film and television - news and documentary can be an exercise in real time as are some experimental forms of fiction (e.g. the ER recorded an episode "live")
Art - experiencing a sculpture or painting or engaging in an art happening is a real time one-off participative experience - even if you see the same piece again the mood, crowd, light etc. will never be repeated.
Real Time is Neither New Nor Exclusive to Social Media... Studying In this session I will be: Identifying Real-Time social media tools.
Discussing why they can be useful for work, study, research, professional networking, generating ideas, building communities, and receiving feedback
Highlighting innovative and/or successful Real-Time ideas and uses.
Raising some practical issues and tips
Asking for your Questions, Ideas or Comments. Building and Diseminating News and Information to Real-Time Communities Real-Time Social Media Tools Tools that can be used in Real-Time Questions?
Ideas you want to discuss? Laconi.ca status.net Yammer Jaiku
Tumblr Friendfeed ping.fm Shoutem hellotxt.com pubsubhubub Practical Issues Around Using Real-Time Tools QR Codes Augmented Reality Stickybits Location Based and/or phone apps: National Rail, LondonTube, EdinBus etc. Flickr Blogs Twitter is a superb instant broadcast mechanism. e.g: Searching real time: Collecta, SoDash, Cuil, Google (Updates and Discussion searches).
Most real time feeds produce RSS feeds so it's easy to measure and assess these using your favourite feed reader
Real Time passes by like a stream, you can't read everything all the time! Engage with Influential Thinkers or Practitioners Follow/read with academics, researchers, journalists in your interest area.
ReTweet, link, reply and really be proactive in connecting to those you want to build links with.
Social Media is an opportunity to directly communicate with anyone you choose. Contacts You Always try to grab conventional and social media contact info whenever you can.
LinkedIn is a powerful networking tool (but don't be disappointed if you are turned down by new contacts using the site in targetted ways).
Twitter is a very active networking space and can therefore be a powerful place to make contact - one of my best professional contacts is maintained through Twitter chat on cake!
Following blogs can be very useful, linking comments back to your own blog will also help build networks and awareness of what you do.
Odd spaces (e.g. Flickr, blip.fm) are also useful: you are connecting with a person not just a professional so hobbies or interests are great connection points. Building New Networks Audioboo Google Docs Second Life Jabber Posterous Email or Push alerts *Location *Collaboration *Status *Aggregation *Physical *Broadcast CoverItLive *Alert Blip.fm http://www.twitter.com/cathynewman/ Skype DimDim Tips for Real Time Tools The Emergency Budget #franksfund Identify useful/interesting contacts
Get to know them online
Keep them posted of conferences, meetings, events you are attending via your posts/updates etc.
Cement that relationship offline
Ensure you get back to that contact online to remind them of meeting you.
Continue to build on that relationship going forwards. Know why you want to use real time before you get started.
Choose your tools carefully - even if you can update a lot of spaces at once you need to think about where your audience/contacts/colleagues/students are.
Make sure you have a plan for what you want to achieve and reflect regularly on whether you are achieving what you want to.
Be aware of how much time (or money) this activity takes and if that is effective for you.
Always be appropriate in tone and content - you never know what timezone that influential person is in!
Needs to be integrated into the day to day activities of your work/project/organisation additional channel for publishing.
Should always fit in with the wider goals of your work or studies.
You should always be proactive & timely - real time has to be, well... in real time!
You should make sure your presences are branded (whether with your personal image/info or your organisation's info), consistent and maintained.
You should let your personality come through but be measured appropriate and considerate in tone (and volume of posts)..
Should be monitored, measured and genuinely useful to you and your users.
Should be complimented with other forms of communication whenever possible. Social Media should be embedded... #OKScotland A Real Sense of Event, Participation, Ownership is possible in real time http://www.repositoryfringe.org/ Share Ideas with Others Real time (and near real time) discussion can be increadibly useful for testing out ideas, exchanging comments or ideas for improving work http://sites.google.com/site/digitalethnography/ http://digitalculture-ed.net/nicolao/ Comments, the right to reply and unexpected but valuable insight can be obtained in real (or near real) time contact. Wikis *Liking ShareThis AddThis Amplify Lifestream Knowing What to Find and When scvngr noticin.gs Downsides of real time Some Essentials... And Now, a Little Myth-Busting DMs, private messages etc. are rarely private (have a look at the API documentation of your chosen social site before assuming privacy)
You *can* store a Tweet (e.g. TwapperKeeper, RSS feedreaders, CoverItLive, etc.
The Library of Congress really is archiving all of Twitter for posterity.
You can set privacy settings for Buzz, Facebook and most real time tools SMS Literature Searches & Current Awareness There are serious academic communities online and you can often find fantastic links to references, preprints or suggestions of further reading.
You can often respond directly to an author. If You Want to Conduct Research Using Social Media Unexpected Networking Any public event space online is also a networking opportunity as you are exposed to names, roles and usernames that you can follow up with.
Hashtags and tags are great ways to find folk online Delicious Evernote Diigo Google SideWiki Just asking your followers, readers or an intelligent crowd (e.g. Aardvark) a question can be hugely productive For instance... I follow academics such as danah boyd: Mike Wesch: And fellow eLearning MSc students, e.g: Tech Press such as the Guardian PDA Newsbucket: Be Credible DO always fill in your profile and always be honest (even if you only share a little about yourself)
DO include a picture - even if it's abstract - to give your real time presences proper personality.
DO update your profiles regularly so they reflect who you are and how you are using the tool (e.g. updated job title or contact information).
DON'T use post shorteners or automated posts if you can avoid them
DON'T use a shortened URL if there is room to give the full length version (some people are very wary of unknown URLs)
DO pick URL shorteners carefully - for example Bit.ly lets you collect and view statistics on usage of the URLs you share.
DO follow (in any sense of that word) people you like, admire, would like to work with
DON'T spam people - that means both avoiding spurious messages to everyone and not re-following or re-friending the same people repeatedly. Randomly found followers/people to follow can quickly become useful and important contacts (Look out for this project in the next issue of Practical Family History Magazine!)
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