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Copy of Copy of Elements of Design

By Aditya, Rohaab, Kavan, and Marcos

aditya batra

on 28 September 2012

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Transcript of Copy of Copy of Elements of Design

Elements of Design BY: Aditya, Rohaab, Kavan, Marcos Ever wonder what The elements of design are? The elements of design are very important factors in graphic design. The elements of design actually create graphic design. Some elements for example help attract attention, organization , and also helps enhance readership and readability. The Importance We Did. A line is any type of mark that connecting two points. Lines can be in any form such as straight, curved, squiggly, thin, fat, and dotted.Lines can be used to divide space and direct the viewer’s eyes. Lines can be used to separate content. Lines direct the flow of content. Can be used to create emphasis on a specific area of your work Line A shape is anything that has height and width. There are three types of shapes in graphic design. Geometric shapes are regular and structured. Geometric shapes work good as a building block . Natural shapes are irregular and fluid. Abstracted shapes are simplified versions of natural shapes. You can attract attention by cropping shape in cool way, symbolize a idea, and make text interesting by formatting it in a shape. Shape Texture is the surface quality of an object. It adds richness and dimension. We experience texture when we touch objects and feel their roughness, smoothness or patterns. Texture is the artist's way of mapping these tactile impressions on to the two-dimensional picture. Texture is created by varying the pattern of light and dark areas on an object. It can create illusions in graphic design. It can fool the eye, create emotions, create a feel of richness and depth, and helps improves contrast. Texture Space A short video.... Size is simply the relationship between the areas occupied by one shape to that of the area occupied by another.Size is how big something is. Size is very important in making a layout attractive,functional and organized. It shows what is most important and helps to fit the layout together. It also contacts two elements. Size Value is the lightness or darkness of an area. It creates moods, patterns, illusions of depth ,and images of lightness or darkness. Value Color creates moods, images, and attracts attention. Color occurs when light in different wavelengths strikes our eyes Color can highlight important elements, signal the reader, make a layout, and organize data. . As you know, color can vary in different circumstances. For example, grass can appear gray in the morning bright green at noon. Colors appear different depending on whether you view them under incandescent, fluorescent or natural sunlight. Color Types of lines: Implied Lines are a series of points or figures that the eye automatically connects and forms an imaginary line, some examples are:
• A trail of crumbs
• A group of cars behind one another
• Group of people in line at a concert
Psychic Lines are an invisible line from one element to another followed by our eyes and created in our minds. Some examples are:
• A sign pointing in a certain direction
• Someone’s eyes staring in a certain direction
Contour Lines are used to make up forms and figures in a drawing. Contour lines are useful because they allow us to show the shape of the land surface (topography) on a map.
• Map of seal level of New Orleans
Horizontal lines are lines that go from left to right convey a feeling of stillness and lack of motion or rest. Horizontal lines are normally associated with sleep because normally a sleeping figure is parallel to the earth
• A person sleeping
Vertical Lines are lines that convey a sense of height and alertness and can be associated with a person standing up.
• Person standing up
Diagonal Lines are lines that associate with movement or lack of stability, can also indicate depth when using perspective
• Stairs Color All colors comes from a color wheel. There are 12 different colors in the color wheel. Red violet, red, red orange, orange, yellow orange, yellow, yellow green, green, blue green, blue, blue violet, and violet. Hue is another word for color. Each different hue is a different reflected wavelength of light. White light broken in a prism has seven hues: red, orange, yellow, green, blue, indigo and violet. Intensity, also called chroma or saturation, refers to the brightness of a color. A color is at full intensity when not mixed with black or white. Monochromatic is a color scheme that uses one hue. The color can vary in value, such as shading it or tinting it. Another word that is part of color is Triadic. Triadic is the color scheme that involves the use of colors that are equally spaced on the color wheel.
There are two different color systems and both are used depending on what you’re designing for.
•RGB is short for Red Green Blue, which are the three primary colors of the system and is produced with light. RGB is used on televisions, computer monitors, and any kind of screen.
•CMYK, which is short for Cyan Magenta Yellow and Key (Black) is created by pigments and is used in print. Value is an element of art that refers to the relationship that is between light and dark on a surface of a 3-D object. Value is often called tone. Tone refers to the light and dark values used to render a realistic object, or to create an abstract. Value is the lightness or darkness of an area. It creates moods, patterns, illusions of depth, and images of lightness or darkness. It is an important tool for the designer/artist, in the way that it defines form and creates spatial illusions.
Contrast is the difference in visual properties that makes an object (or its representation in an image) distinguishable from other objects and the background. In plain English that could be described at its most basic level as things which look different from one another.
Hue also has value. When contrasting hues are made similar in value, the spatial effects are flattened out.
Gradation applies to the incremental change in the state of a design element. Gradation of size and direction produce a linear perspective. Value Space is the distance or area between or around things. Space separates or unifies, highlights, and gives the eye a visual rest. White space is just as important as objects on a page. Margins are white space (or negative space) that makes text more readable. White space is used to organize text, as in an outline. White space directs the eye to objects on the page. It is hard to distinguish objects on a crowded page. The more space around an object, the easier it is to notice an object. White space also provides relief for the eyes, giving them a place to rest. Strategically filled space can allow the mind to pause and better absorb meaning. Positive space can be perceived as two-dimensional or three-dimensional There are four types of texture:

Actual texture is physically present. It is the tangible surface of an object that can be felt and described. Words like hard, soft, rough, etc. describe surface characteristics.
Simulated textures are representations of texture that look real but are not. Materials like wood grain Formica are simulations of actual materials. In pictorial art, textures are often imitated very realistically in order to describe objects and to stimulate a tactile response from the viewer.
Abstract texture is another method of representing a texture. Abstract textures usually have some resemblance to the original surface but it is modified to meet the artist's intent. Often abstractions involve visual simplification.
Invented textures are the creation of the artist/designer. They are made up for expressive or decorative purposes and are not the representation of or abstractions from actual textures.
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