Loading presentation...

Present Remotely

Send the link below via email or IM

Copy

Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.

DeleteCancel

Make your likes visible on Facebook?

Connect your Facebook account to Prezi and let your likes appear on your timeline.
You can change this under Settings & Account at any time.

No, thanks

Wei-Chuan Food Corporation

No description
by

Annie Yang

on 25 December 2014

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of Wei-Chuan Food Corporation

Food:
Produce and invent milk drinks、seasonings、oils、health foods and etc
Wei-Chuan Food Corporation
Amy: Introduction of Wei-Chuan

Vivian: Products of Wei-Chuan

Annie: Main strengths and strategies

Armys: Current situation

Erin: Future and Glory


Main Products
&
Main Customers
The Marketing Theory of 4Ps :

Product, Price, Promotion, Place

-E. Jerome McCarthy
Main Strengths and Strategies
Current Issues
Introduction of Wei-Chuan
Future and Glory
Product
Price
Cost Leadership
Place
353 branches
Promotion
Celebrity Endorsement
Product
Price
Pricing Strategy:
Place
Cross-Industry Cooperation
Promotion
Advertisement
Product
Name
Price
Place
Omni-channel Retailing
Promotion
Customer's Orientation
Instant noodles
康師傅

Brand of 康師傅


「康」 → healthy

「師傅」 → professional

「康師傅」 → easy to remember

Features of 康師傅
A wide range of customers

Popular prices

Chinese and Taiwanese markets

Many kinds of flavors and packages

Instant Noodles Manufacturers in China
SWOT Analysis
History of 康師傅
1958: founded 頂新 factory

1988: invested in China

1991: started 頂新集團

1992: invested in instant noodles industry

1992, 8: launched康師傅 beef noodles
Milk: 林鳳營鮮乳
Features of 林鳳營
High quality


Rich smell and taste


100 % fresh milk

History of 林鳳營
1992: 味全 formed a group to find the best milk


The best milk was found in 林鳳營, Tainan


1994: launched 林鳳營 milk

SWOT Analysis
每日C
History of 每日C
1997: launched 每日C
→ the best-selling juice
(for 10 years)


2008: 美粒果 came out
→ beat 每日C

Features of 每日C
100% pure juice

Eye-catching package

Vitamin C-containing

Market Share
SWOT Analysis
Main Customers
Instant Noodles
Manufacturers in Taiwan
Market Share
41%
Customer Preference
36.86 %
Customers
above (years old)

none
of them
Introduction
The Development of the Enterprise
Logo
Five Aspects of Wei-Chuan
圓潤可口,五味俱全
The first public limited company in Taiwan
Domain
HangZhou

康師傅
Master Kong
Problems
Food Scandal
Boycott
Expediency
Replace chairman - Jason Lee (李鳳翱 )
Results
Solutions
Consecutive limit down

Monthly revenue decreased
A NT$7 billion deal

Three No's

In 1972, founded Wei-Chuan USA Inc.
Business Ethics
Future Policy
Future Plan
Glory
Three No's and One Yes's Policy
Diverse Flavors and Packages
E.g. vegetarians, OL
Food

Logistic

Oversea

Other
Logistic: Engage in supermarkets and professional logistic system
Oversea:
Establish factories and invest oversea
Kaohsiung

Taoyuan

Yunlin

Taichung

Other: Reinforce the basic construction and aptitude of subsidiary companies and farms more actively
2. Increase target customers:
3. Enlarge market share
1. Product Expansion Strategy
E.g. dry Noodles, drinks, cookies
Quantity-Based Pricing
Family-sized package
Wholesale
NT$16/per in China
30% lower than competitors
China
Taiwan
Convenience store: FamilyMart
Online store
Hypermarket
139 shipping depots
6,500 dealers
550,000 retail outlets
Foretaste/Sample
No.1 Beef No.2 Pork ribs
No.3 Chicken No.4 Seafood
1. Increase brand awareness
2. Observe customer's preferences:
Public Relations
Advertisements
Nonprofit activities
E.g. disaster relief
林鳳營
Lin-Feng-Ying
每日C
Daliy C
E.g. Wakin Chau(周華健)
Ingredient
Whole milk
Low-fat milk
De-fat high-calcium milk
Categories:
Fresh
Nutritious
protein, calcium, Vitamin A、B、E
Texture
Thick, mellow and fragrant
(濃、醇、香)
higher price-
Push and Pull Strategy---Philip Kotler
distinguishing from the existing market segment
Appointed by certain coffee shop,


beverage store and restaurants
Convenience Stores
Hypermarket
Family-sized
Bread stores
Slogan
Celebrity endorsement
Like keep a cow at home!
(像家裡養了一頭牛一樣)
Thick, mellow and fragrant
(濃、醇、香)
Sylvia Chang (張艾嘉)
Ren'e Liu (劉若英)
Angelica Lee (李心潔)
Kwai Lun Mei (桂綸鎂)
Mike He (賀軍翔)
Don't intervene
Linked with Vitamin C
Don't meddle
Package
Easy to go
Don't boycott
One Yes's
Transparent
Do provide support and assistance
→good to health
Self-promoting
Fresh
Market-oriented pricing
Quantity-Based Pricing
Family-sized package
Food Traceability
Information Disclosure
1. Standard Package to convenience store

2. Family Package to supermarket
Commonwealth Care
Omni-channel Retailing
1. trend of healthy eating

2. individual to family

Advertisement

100%、fresh、nature and tasty!
(100%、新鮮、自然、好喝!)
In 1972, founded 林鳳營 pastureland
In 1986, founded MATSUSEI supermarkets
From 2004~2008, earned awards of quality products
From 2009~2012, passed the appraisals of attestation
male female single married
Operation Principle:
(1)Honesty (2)Pragmatic (3)Innovation
The vision of future is to be the norm company in Taiwan
2200 employees
Capital: NT$5.06 billion
Wei-Chuan’s food industry turnover:
The turnover was NT$13.237 billion in 2010
The turnover was NT$13.833 billion in 2011
The turnover was NT$15.09 billion in 2012
(2) Ting Hsin International Group invested in Wei-Chuan in 1998 and 魏應行 became the new chairman
(3) 魏應充became the new chairman in 2001
(4) 李鳳翺became the new chairman in 2014
(1) 黃烈火 founded Wei-Chuan Food Corporation in 1953
Promotional Programs of Linfengying milk
New Package of products
October→ nearly a quarter
November→ over a third
Customers' need
Full transcript