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Transcript of H2Oregon
cleaner water with colubmai Bianca Bernath
Tim Trobbe BUDGET S.W.O.T. COLUMBIA'S CURRENT SITUATION MEASURING AND MONITORING STRENGTHS WEAKNESSES THREATS OPPORTUNITIES GOAL MARKETING STRATEGY ACTION PLAN RAISE AWARENESS OF CORPORATE SOCIAL RESPONSIBILITY BY 10% COMPETITION GROSS PROFIT MARGIN OBJECTIVES REINFORCE IMPORTANCE OF H2O SURVEYS INCENTIVES ONE YEAR 9.5 - 10% SATISFACTORY MARKETING STRATEGY, TACTICS, MEDIA CREATING CUSTOMER VALUE ENHANCING BRAND IMAGE 4 P'S QUESTIONS? "HydroLife" SOURCES "OUTSIDE Magazine - Media Kit 2012." OUTSIDE Magazine - Media Kit 2012. N.p., n.d. Web. 25 Nov. 2012. <http://www.outsidemediakit.com/rates_rates.php>.
"The Real Cost of Social Media." Danny Brown. N.p., n.d. Web. 25 Nov. 2012. <http://dannybrown.me/2010/01/17/the-real-cost-of-social-media/>.
"Advertising Rates." - Clear Channel Outdoor. N.p., n.d. Web. 25 Nov. 2012. <http://clearchanneloutdoor.com/rates/>.
"Answers." - LinkedIn. N.p., n.d. Web. 25 Nov. 2012. <http://www.linkedin.com/answers/marketing-sales/advertising-promotion/advertising/MAR_ADP_ADV/810914-32055897>.
"Charity: Water." Home. N.p., n.d. Web. 23 Nov. 2012. <http://www.charitywater.org/>.
Columbia Sportswear Company 2011 Annual Report to Shareholders. Columbia Sportswear, 2011. Web. <http://www.shareholder.com/visitors/DynamicDoc/document.cfm?DocumentID=3026&CompanyID=COLM&zid=ed0392bc>.
"The (RED) Manifesto." RED. Division of The ONE Campaign, n.d. Web. 25 Nov. 2012. <http://www.joinred.com/aboutred/how-red-works/>.
"Trying Stuff Is the Fuel of Progress." Columbia Sportswear. N.p., n.d. Web. 25 Nov. 2012. <http://www.columbia.com/giving-back/About_Us_Giving_Back,default,pg.html>.