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H2Oregon

BA 317 Final Presentation
by

Brittany Swazas

on 26 November 2012

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Transcript of H2Oregon

TARGET AUDIENCE h2oregon:
cleaner water with colubmai Bianca Bernath
Craig Olsen
Tawny Phillips
Rafael Ramirez
Brittany Swazas
Tim Trobbe BUDGET S.W.O.T. COLUMBIA'S CURRENT SITUATION MEASURING AND MONITORING STRENGTHS WEAKNESSES THREATS OPPORTUNITIES GOAL MARKETING STRATEGY ACTION PLAN RAISE AWARENESS OF CORPORATE SOCIAL RESPONSIBILITY BY 10% COMPETITION GROSS PROFIT MARGIN OBJECTIVES REINFORCE IMPORTANCE OF H2O SURVEYS INCENTIVES ONE YEAR 9.5 - 10% SATISFACTORY MARKETING STRATEGY, TACTICS, MEDIA CREATING CUSTOMER VALUE ENHANCING BRAND IMAGE 4 P'S QUESTIONS? "HydroLife" SOURCES "OUTSIDE Magazine - Media Kit 2012." OUTSIDE Magazine - Media Kit 2012. N.p., n.d. Web. 25 Nov. 2012. <http://www.outsidemediakit.com/rates_rates.php>.

"The Real Cost of Social Media." Danny Brown. N.p., n.d. Web. 25 Nov. 2012. <http://dannybrown.me/2010/01/17/the-real-cost-of-social-media/>.

"Advertising Rates." - Clear Channel Outdoor. N.p., n.d. Web. 25 Nov. 2012. <http://clearchanneloutdoor.com/rates/>.

"Answers." - LinkedIn. N.p., n.d. Web. 25 Nov. 2012. <http://www.linkedin.com/answers/marketing-sales/advertising-promotion/advertising/MAR_ADP_ADV/810914-32055897>.

"Charity: Water." Home. N.p., n.d. Web. 23 Nov. 2012. <http://www.charitywater.org/>.

Columbia Sportswear Company 2011 Annual Report to Shareholders. Columbia Sportswear, 2011. Web. <http://www.shareholder.com/visitors/DynamicDoc/document.cfm?DocumentID=3026&CompanyID=COLM&zid=ed0392bc>.

"The (RED) Manifesto." RED. Division of The ONE Campaign, n.d. Web. 25 Nov. 2012. <http://www.joinred.com/aboutred/how-red-works/>.

"Trying Stuff Is the Fuel of Progress." Columbia Sportswear. N.p., n.d. Web. 25 Nov. 2012. <http://www.columbia.com/giving-back/About_Us_Giving_Back,default,pg.html>.
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