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Transcript of UBER Presentation
Firm Analysis: SWOT Analysis
Charlotte Coonrod, Raynell Gao, Brian Lee, Michelle (Shelley) Smith, Rotimi Ogunmola
Porter's Five Forces Model
Many competitive drivers
Low wage bargaining power
Low switching costs
Lack of switching cost
Threat of New Entry
Low barriers to entry
Threat of Substitutes
Economic and Environmental Trends
Oil Boom and Bust
# of Users
Local Domestic Worldwide
0 # # # # # # # # # # # # #
No full-time employee drivers
Reliable dual-rating system
First mover advantage
Strong funding background
Core business is replicable
Low switching cost for drivers and customers
No control over driver availability
Untrustworthy taxis in NA/EU
Diversification - aviation, food delivery, courier
Large businesses and government contracts
Tax jurisdictions (employee status, sales taxes)
Competition in major cities (Via app in Manhattan)
Self driving cars
Government Regulations and Security
Driver and rider safety
Tax and fee revenue
External Environment: Porter's 5 Forces
Internal Environment: SWOT Analysis
Changes in technology
Fast growing ride sharing apps
Losing customers and drivers
Easy to find substitutes... especially in developing markets
Market is more data driven
Self driving cars?
More scrutiny on treatment of drivers
UBER: 0 to 100
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Covert, James. "Uber Rival Gett Doubles NYC Fleet for $10 Flat-rate Rides." New York Post. N.p., 14 Dec. 2015. Web. 01 Aug. 2016.
“Fieldprint Fingerprinting, FBI Criminal Background Check - FAQs.” Federal Bureau of Investigation. fieldprintfbi.com, 2009. Web. 01 Aug. 2016
Huet, Ellen. “Uber Raises UberX Commission to 25% in Five More Markets.” Forbes. Forbes Magazine, 11 Sept. 2015. Web. 01 Aug. 2016
Huet, Ellen. "Uber's Global Expansion in Five Seconds." Forbes. Forbes Magazine, n.d. Web. 06 Aug. 2016.
Leff, Gary. "4 New Ridesharing Companies Trying to Fill the Void Left By Uber/Lyft - View from the Wing." View from the Wing. BoardingArea, 16 May 2016. Web. 01 Aug. 2016.
Levine, Dan. “Uber Drivers Remain Independent Contractors as Lawsuit Settled.” Reuters. mobile.reuters.com, 22 Apr. 2016. Web. 01 Aug. 2016
MacMillan, Douglas. “Uber Valued at More Than $50 Billion.” WSJ. N.p., n.d. Web. 01 Aug. 2016
MacMillan, Douglas. "How Sharp-Elbowed Uber Is Trying to Make Nice." WSJ. N.p., n.d. Web. 06 Aug. 2016.
Miller, Daniel. “Lyft vs. Uber: Just How Dominant is Uber in the Ridesharing Business?” The Motley Fool. fool.com, 24 May. 2015. Web. 01 Aug. 2016
“Mobile Permits Legacy/Mobile Permit Proposal.” Taxi Driver Association of Austin. austintaxidrivery.org, 2011. Web. 01 Aug. 2016
O'Keefe, Brian, and Marty Jones. "How Uber Plays the Tax Shell Game." Fortune. N.p., 2015. Web. 01 Aug. 2016.
Sorkin, Andrew Ross. "Why Uber Keeps Raising Billions." The New York Times. The New York Times, 20 June 2016. Web. 01 Aug. 2016.
Wood, Robert W. "Uber's Growing Tax Problems." Forbes. Forbes Magazine, 19 Dec. 2014. Web. 01 Aug. 2016.
One geographical area at a time
Compromise & Diplomacy