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UBER Presentation

MAN 374
by

Rotimi Ogunmola

on 9 August 2016

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Transcript of UBER Presentation

Strategic Group Map of Ride-Sharing Companies
Firm Analysis: SWOT Analysis
Challenges
Recommendations
Group 1
Charlotte Coonrod, Raynell Gao, Brian Lee, Michelle (Shelley) Smith, Rotimi Ogunmola
External Environment
Porter's Five Forces Model
Competitive Rivalry
Lyft
Sidecar
Fasten
Didi
Supplier Power
Many competitive drivers
Low wage bargaining power
Low switching costs
Buyer Power
Lack of switching cost
Many substitutes
Threat of New Entry
Low barriers to entry
Extremely replicable
Threat of Substitutes
Taxis
Public Transportation
Zipcar
Car2go
Economic and Environmental Trends
Going "Green"

Technological Advances

Oil Boom and Bust

Increased Urbanization
0
100
50
10
20
30
40
90
80
70
Geographical Scope
# of Users
Local Domestic Worldwide
0 # # # # # # # # # # # # #
Strengths
No full-time employee drivers
Well-tuned application
Reliable dual-rating system
Brand recognition
First mover advantage
Strong funding background
Weaknesses
Core business is replicable
Low switching cost for drivers and customers
No control over driver availability
Opportunities
Untrustworthy taxis in NA/EU
Emerging markets
Diversification - aviation, food delivery, courier
Large businesses and government contracts
Threats
Technology improvements
Tax jurisdictions (employee status, sales taxes)
Regulation
Competition in major cities (Via app in Manhattan)
Self driving cars
60

Government Regulations and Security
City-by-city jurisdiction

Driver and rider safety

Tax and fee revenue
Uber Overview
Thesis
External Environment: Porter's 5 Forces
Internal Environment: SWOT Analysis
Challenges
Recommendations
Changes in technology
Competition
Fast growing ride sharing apps

Losing customers and drivers

Easy to find substitutes... especially in developing markets
Market is more data driven

Self driving cars?

What happens?
Employer-Contractor Status
More scrutiny on treatment of drivers

Tax issues
UBER: 0 to 100
Balachandran, Manu. “To Grow in Emerging Markets, Uber Goes Low-Tech.” Quartz India. Qz.com, 19 May. 2015. Web. 01 Aug. 2016

Cook, James. “Uber’s Internal Charts Show How its Driver-rating System Actually Works.” Business Insider. Businessinsider.com, 11 Feb. 2015. Web. 01 Aug. 2016

Covert, James. "Uber Rival Gett Doubles NYC Fleet for $10 Flat-rate Rides." New York Post. N.p., 14 Dec. 2015. Web. 01 Aug. 2016.

“Fieldprint Fingerprinting, FBI Criminal Background Check - FAQs.” Federal Bureau of Investigation. fieldprintfbi.com, 2009. Web. 01 Aug. 2016

Huet, Ellen. “Uber Raises UberX Commission to 25% in Five More Markets.” Forbes. Forbes Magazine, 11 Sept. 2015. Web. 01 Aug. 2016

Huet, Ellen. "Uber's Global Expansion in Five Seconds." Forbes. Forbes Magazine, n.d. Web. 06 Aug. 2016.

Leff, Gary. "4 New Ridesharing Companies Trying to Fill the Void Left By Uber/Lyft - View from the Wing." View from the Wing. BoardingArea, 16 May 2016. Web. 01 Aug. 2016.

Levine, Dan. “Uber Drivers Remain Independent Contractors as Lawsuit Settled.” Reuters. mobile.reuters.com, 22 Apr. 2016. Web. 01 Aug. 2016

MacMillan, Douglas. “Uber Valued at More Than $50 Billion.” WSJ. N.p., n.d. Web. 01 Aug. 2016

MacMillan, Douglas. "How Sharp-Elbowed Uber Is Trying to Make Nice." WSJ. N.p., n.d. Web. 06 Aug. 2016.

Miller, Daniel. “Lyft vs. Uber: Just How Dominant is Uber in the Ridesharing Business?” The Motley Fool. fool.com, 24 May. 2015. Web. 01 Aug. 2016

“Mobile Permits Legacy/Mobile Permit Proposal.” Taxi Driver Association of Austin. austintaxidrivery.org, 2011. Web. 01 Aug. 2016

O'Keefe, Brian, and Marty Jones. "How Uber Plays the Tax Shell Game." Fortune. N.p., 2015. Web. 01 Aug. 2016.

Sorkin, Andrew Ross. "Why Uber Keeps Raising Billions." The New York Times. The New York Times, 20 June 2016. Web. 01 Aug. 2016.

Wood, Robert W. "Uber's Growing Tax Problems." Forbes. Forbes Magazine, 19 Dec. 2014. Web. 01 Aug. 2016.

Bibliography
One geographical area at a time

Compromise & Diplomacy
Public Relationships

Diversification
UberBoat
UberChopper
UberTour
Delivery
Delivery
Full transcript