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PortageOnline - Generic - July 2018
Transcript of PortageOnline - Generic - July 2018
Build and maintain Top-of-Mind Awareness.
Provide consistent, continuous 24/7 visual exposure of your business.
How did you get here?
What are you doing now?
Where are you going?
We are trying to exploit the market that already exists, and direct customers to your place of business.
We are not trying to create a market for your product.
It is what you do when you can't see someone in person.
What we can do for you
Launch 1st Online Portal 2003.
Today: 20 community web portals across 5 provinces.
Half of the prairie population lives in rural communities.
We provide a hyper-local focus to rural and small markets.
Monthly News Stories
Monthly Page Views
If each page view was only 15 seconds long,
6,666 hours of attention
every month from our audience.
Monthly Unique Users
Fill it over 3 times!
REALLY BIG NUMBERS
Over 96% of users return daily!
We are the #1 source of online local news for Portage la Prairie and surrounding areas!
Recent research shows 3 out of 4 Canadians own a smartphone.
We spend almost 3 hours/day on our smartphones.
Add in Mobile Browsing...
With YOU will be...
Be Known Before You're Needed!
Connected with our
Connected with our
Connected with your
PortageOnline Classifieds - Homepage
People Respond to "Needs" not "Ads"
When someone is in need of your service, your company MUST be at the top of their mind in order to have a chance at their business!
Top-of-mind awareness is achieved by frequency and consistency in your marketing campaign.
Advertising is Cost Effective
You Control Your Advertising
Advertising Can Differentiate You
Our audience has Loyalty and Recency second-to-none!
Loyalty: Our audience visits us a lot!
(40% of our audience visits 100x or more every month)
Recency: Our audience visits us regularly!
(Over 80% of our audience visits at least daily)
Reaching 100 people 10x each is FAR more effective than reaching 1,000 people just once.
Social media has eroded our trust:
Facebook has been regularly and frequently caught misreporting metrics, audience sizes, and abusing the privacy of their customer's data.
Why trust them with your business, or your customers privacy?
Social media is SOCIAL -- for connecting with friends.
Numerous studies have shown that it's not a good platform for influencing potential customers about buying decisions.
On social media, you never know the context in which your ad is being displayed.
All our content is local, relevant, family-friendly, and continually updated and refreshed.
Fill it over 7 times!
Over 5,200 downloads since May 2017 Launch!
Advantages of Online Marketing
Radio and Online combine to outperform other media by