Loading presentation...

Present Remotely

Send the link below via email or IM

Copy

Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.

DeleteCancel

PortageOnline - Generic - July 2018

No description
by

Manitoba/Ontario Prezi

on 3 August 2018

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of PortageOnline - Generic - July 2018

Provide convenient opportunity for clients to go to your website or Facebook page for more information.
Objective
Build and maintain Top-of-Mind Awareness.
Provide consistent, continuous 24/7 visual exposure of your business.
Past
How did you get here?
Present
What are you doing now?
Future
Where are you going?
Advertising
We are trying to exploit the market that already exists, and direct customers to your place of business.
We are not trying to create a market for your product.
Advertising
It is what you do when you can't see someone in person.
Advertising
Why Advertise?
What we can do for you
ONLINE
Launch 1st Online Portal 2003.
Today: 20 community web portals across 5 provinces.
Half of the prairie population lives in rural communities.
We provide a hyper-local focus to rural and small markets.
ONLINE
Monthly News Stories
213
1,600,000
Monthly Page Views
If each page view was only 15 seconds long,
this is
6,666 hours of attention
every month from our audience.
115,000
Monthly Unique Users
Fill it over 3 times!
REALLY BIG NUMBERS
Over 96% of users return daily!
We are the #1 source of online local news for Portage la Prairie and surrounding areas!
Recent research shows 3 out of 4 Canadians own a smartphone.

We spend almost 3 hours/day on our smartphones.
Add in Mobile Browsing...
With YOU will be...
Be Known Before You're Needed!
Connected with our
audience
Connected with our
community
Connected with your
customers

PortageOnline Classifieds - Homepage
People Respond to "Needs" not "Ads"
When someone is in need of your service, your company MUST be at the top of their mind in order to have a chance at their business!

Top-of-mind awareness is achieved by frequency and consistency in your marketing campaign.
Advertising is Cost Effective
You Control Your Advertising
Advertising Can Differentiate You
Our audience has Loyalty and Recency second-to-none!
Loyalty: Our audience visits us a lot!
(40% of our audience visits 100x or more every month)
Recency: Our audience visits us regularly!
(Over 80% of our audience visits at least daily)
Reaching 100 people 10x each is FAR more effective than reaching 1,000 people just once.
Social media has eroded our trust:

Facebook has been regularly and frequently caught misreporting metrics, audience sizes, and abusing the privacy of their customer's data.
Why trust them with your business, or your customers privacy?
Social media is SOCIAL -- for connecting with friends.
Numerous studies have shown that it's not a good platform for influencing potential customers about buying decisions.
On social media, you never know the context in which your ad is being displayed.
All our content is local, relevant, family-friendly, and continually updated and refreshed.
Fill it over 7 times!
Over 5,200 downloads since May 2017 Launch!
Advantages of Online Marketing
Accessibility
Engagement
Frequency
Radio and Online combine to outperform other media by
Consistency
150%
Full transcript