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Transcript of BEER
-India Pale Ales
-Stouts & Porters
The American Story
How is it happening?
Sugar and Yeast --> ATP, Ethanol, CO2
As fermentation keeps occurring, nutrients decrease and alcohol increases
What Makes Beer, Beer
Grains provide sugar
Different types of yeast provide different beers. (Pale ale vs Lager)
UV light hits hops and creates 3-BMT
Corona and Heineken
Industry-Related Jobs in Top Five States
= 241, 640
= 160, 390
Top Five States
History of Beer
With Greatest Economic impact in the United States
= $21,007, 291,700
What About Oregon?
-1587: Virginia colonists brew ale using corn
-1612: The industry began with Adrian Block & Hans Christiansen and their "New World Brewery" in Manhattan
-1810: 132 breweries
-1920: National Prohibition
-1969: Canned beer outsells bottled beer
-1972: Oregon first to adopt a container deposit law
-1978: Homebrewing federally legal!
-1981: First ever GABF held in Colorado
-1983: Top 6 breweries: Busch, Miller, Heileman, Stroh, Coors, & PBR
-2013: Over 3,000 breweries in the
Oregon's Total Economic Contributions
Oregon's Industry-Related Jobs:
29,330, the highest amount of jobs being in the business and personal service category.
The 4 Basic Ingredients
Oregon Ranks #1:
in the U.S in breweries per Capita and in percent of dollars spent on Craft Beer.
Fun Oregonian Fact:
Oregon breweries made 1.4 million barrels of beer in 2013 AND then consumed 2.8 million barrels of beer that same year. Which means over 18% of the beer consumed in Oregon was also made in Oregon. #beermath
Cooking with Beer
- World's oldest and most
widely consumed alcoholic
- 3rd most popular beverage
to water & tea
- world wide availability
- many appearances in
- beer gardens
- sporting events
- complement to food
- TV commercials/ads
- your parent's fridge
(maybe yours too)
America's Beer Institute has an Advertising and Marketing Code: committing itself to “a responsible and respectful manner” of advertising...
but... sex sells.
Online resources for parents
"We Don't Serve Teens"
Health Alliance on Alcohol
....and SO MANY MORE!!!
Chelsea Richards, Rose Hogan, Jessee Hinton, Rachael Hara, Lia Naputi, Nicholia Walker
MillerLite Taxi Finder app
Designated Driver Programs
"Drunk driving fatalities have decreased
51% since 1982 and 21% over
the past five years."
Water Treatment Facilities
Environmentally Friendly Energy Sources (wind & solar)
Capturing biogases as recycled byproduct
In a World..
18th Amendment -
took effect Jan. 17th, 1920
banned alcohol consumption & sales
repealed in 1933
Volstead Act -
separate act giving methods of enforcement & defined what liquors were prohibited
Expected sales to rise in:
rent & houses
other types of entertainment
most entertainment industries
overall negative effects
Beer Beats Fire
It's 5'O Clock Somewhere
Passing Kidney Stones and Bladder Infection
Lower Blood Pressure
"There may never have been a better
time to be a beer drinker....at least
-"Facts | Oregon Craft Beer." Facts | Oregon Craft Beer.N.p., n.d. Web. 16 Nov. 2014.
-Hieronymus, Stan. "The American Beer Story." CraftBeer.com. Brewers Association, 2014. Web. 14 Nov. 2014.
-"History of American Beer." Beer Advocate. N.p., 2014. Web. 13 Nov. 2014.
-"Beer Institute." Beer Institute. N.p., n.d. Web. 13 Nov. 2014.
-Formby, Tony, and Scott Fore. "How Beer Is Made." Crafting Beer Marketing Guides. 2x4 Brewing Imports. Web. 13 Nov. 2014.
-Nice, Karim. "How Beer Works." HowStuffWorks. Web. 13 Nov. 2014.
-Lerner, Michael. "Prohibition." PBS. PBS. Web. 17 Nov. 2014. <http://www.pbs.org/kenburns/prohibition/unintended-consequences/>.
-Nummer, Brian A., Dr. "Brewing with Lactic Acid Bacteria." More Beer.MoreFlavor, Inc, 25 July 2012. Web.
-"Beer Institute." Beer Institute. N.p., n.d. Web. 16 Nov. 2014.
Boiling the Wort
Cooling the Wort