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The World of Image

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by

Lisa Langenhop

on 24 September 2013

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Transcript of The World of Image

The World of Image
IMAGE
An image is a powerful experience that is far from being inert. It is a symbolic, emotional space that replaces physical experience (or the memory of it)
in the viewer's mind.

In the hands of a designer who knows how to command composition on a purely visual level, and who can conceptually select and manipulate content, an image is by far the most profound
communication tool available.
-p. 166
Abstraction and Representation
An image might be either or both.
Turn to p. 166
Image Mode
A designer decides to how involve image by evaluating the content and it's conceptual content

Mode = The form of an image's representation


Semiology and Stylization
Icon : Visual sign
http://www.TheNounProject.com

Symbol : Basically an icon with meaning

Graphic Translation : Icon with more detail(texture, volume, etc.)

p. 170, 176
Illustration
Illustration allows for varying degrees of abstraction and complex, invented spatial arrangements
p. 173
Photography
The realism and directness of photography allow a viewer to enter the image and process it very quickly, and it carries a level of
truth, of non-persuasion

p. 180
Type as Image

When a letter or image takes on pictorial qualities beyond those that define their form, they also become images
p. 182
The Medium is a Message
The language of the tool has a powerful effect of an illustration's communicative value
p. 175

Magritte v Yoko Ono “Apple”
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