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Tap huan ky nang CTV:

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by

Vu Nguyen

on 17 October 2014

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Transcript of Tap huan ky nang CTV:

Huong dan len noi dung Chuong trinh
5W1H
NOI DUNG THIET YEU
- Thu tuc:
+ Giay xin phong;
+ Thu/giay gioi thieu;
+ Thu moi.
- Xay dung chuong trinh:
+ Noi dung chuong trinh;
+ De an;
+ Ho so (Tai tro/Truyen thong/Tuyen dung).
- Luu tru:
+ Thong tin khach hang (NTD, nguoi tham du,...);
+ Thong tin tuyen dung;
+ Thong tin ung vien.
II. NOI DUNG TRUYEN THONG
Tai sao phai lam noi dung?
1. Ong Vu bat (Cam cai!!!)
Tap huan ky nang CTV:
Xay dung noi dung

2. Noi dung la thu cot yeu trong moi van de
3. Xu huong (Content Marketing)
NOI DUNG:

I. Cac loai noi dung thiet yeu

II. Noi dung Truyen thong (Tap trung: Content Marketing)
LAM CHUONG TRINH GI?
LAM CHO AI?
LAM KHI NAO?
LAM O DAU?
LAM NHU NAO?
NHU CAU
DINH HUONG CU THE
WHAT?
WHY?
WHO?
TAI SAO LAM?
WHEN?
WHERE?
HOW?
Source: Cam nang Content Marketing - Admicro
Full transcript