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CV Carlos Coelho_Portugal

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Carlos Coelho

on 10 January 2013

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Transcript of CV Carlos Coelho_Portugal

Lumar Natural Seafood S.A. what i do id identify suitable distribution platforms considering all 4 marketing variables (product, price, distribution and communication) within aproved distribution platforms, verify existing product range and identify opportunities contact and present. develop a solid and unique aproach with plus value to prospect Promote inhouse product development ( adjusting to customer requirements) creative use of IT +
Social Networking tools meeting facilitation +
consensus decision making monitoring customer rentability
+ promoting adjustments proactive approach to customer management promote inhouse discussion to identify company's commercial and industrial strengths, weakness, opportunities and threats. Identify international stages to promote strengths: direct contact, exhibition, magazines, workshops and social media. export expertise Ministro da Economia apela à exportação de pastéis de nata. Solução para crise está nas exportações, diz Cavaco Silva research and identify company's commercial and industrial strengths in order to plan, build and design a competitive and appealing approach tailored to determined international market. who i'm Carlos Coelho, sales and marketing professional working in international trade since 1998. Along the past decades, with increase alarm since 2010, the Portuguese government and overall media have been alerting to the need to address efforts to export. Sadly, “exporting” is rarely the proclaimed oasis often announced.

It is so because exporting is not the act of selling products to a foreign nation.

"To Export" is the act of selling one's commercial and industrial strengths within a particular environment.

This means that more than mastering the product, the company must be willing to understand who is addressing and how local companies will benefit with our offer. Carlos Coelho experienced trade environments retail distribution (pharmacies, shoe shops) modern distribution (supermarkets chains) private label and distribution label importers and wholesalers Distribution Plataforms Range management experienced skills Portuguese (native) Fluently written and spoken Technology Spanish and English Thank you for viewing! cfcoelho@iol.pt http://www.linkedin.com/in/cfcoelho + 351 925 414 053 Hope to hear from you soon. how i believe it can be done 2 1 3 4 5 learning how to succeed is still a work in progress
but the last 14 years surely helped. Conservas Portugal Norte Lda Customer Management (Export Dept.) Marketing Management Iberia Sales Team Manager September 1998 - May 2000 Ropar S.A. June 2000 - March 2009 Customer Management (Export Dept.) Marketing Management Geldouro S.A. June 2009 - September 2011 October 2011 - Present Frozen seafood Canned fish Industry Comfort Footwear Basic Knowledge French Carlos Coelho Education Degree in Marketing in
Universidade Fernando Pessoa O primeiro-ministro, Pedro Passos Coelho, disse hoje que a economia portuguesa precisa de se internacionalizar de forma exponencial, em particular nos próximos dois anos, de modo a que as exportações encabecem o processo de recuperação Customer Management (Export Dept.) R.E.T.E.X. program Management Industry Canned Fish Main Markets Client Profile Main Responsabilities Israel, Palestine,
Hong Kong and USA Importers / Distributors Industry Comfort Footwear Main Markets Client Profile Main Responsabilities Portugal, Spain, Italy,
Scandinavia, U.K., USA,
Australia, Japan and Taiwan Retail (Iberia+Italy) & Importers / Distributors Title Sales & Marketing Manager Title Export Executive Álvaro Santos Pereira diz que Portugal ainda não interiorizou a necessidade de exportar. E dá o exemplo do que considera ser a mais-valia dos produtos tradicionais. Industry Frozen Seafood Main Markets Client Profile Main Responsabilities Spain and France Supermarkets and Cash&Carry Title Export & Marketing Manager Customer Management Industry Frozen Seafood Main Markets Client Profile Main Responsabilities Portugal and Brasil Supermarkets, Cash&Carry and FoodService Providers Title Area Manager Portugal Professional Presentation January 2013 Export Executive September 1998 - May 2000 Industry Canned Fish Main Markets Client Profile Israel, Palestine,
Hong Kong and USA Importers / Distributors Development of commercial strategy for the international market
Negotiating supply conditions (product and logistic) with buyer.
Plan and develop new international contacts
Management of UE Export Incentive Program Main Responsabilities Main Accomplishments Sales growth in Israel and Palestina learning how to succeed is still a work in progress but the last 14 years surely helped. Conservas Portugal Norte Lda Sales Manager Portugal / Export Key Account June 2000 / May 2004 Industry Comfort Footwear Main Markets Client Profile Portugal, Spain, Italy, Scandinavia, Japan and USA Retail, Importers and Distributors Development of commercial strategy for the both domestic and international market
Negotiation Supply terms (product, price, logistic and communication)
Sales Management (8 salespersons)
Product Developement
Plan and develop B2C (Iberia) and B2B (Export) Marketing Strategy Main Responsabilities Main Accomplishments Business volume Consolidation and Growth
Development of a more profitable and efficient sales team (Portugal and Spain)
Development of Order Placement platform that enabled to reduce delivery time increasing production schedule.
Reform of Distribution Network, substituting non-profitable distributors for new ones or existing with redesigned structures Ropar S.A. Export Manager June 2009 / May 2010 Industry Frozen Seafood Main Markets Client Profile Portugal, Spain and France Supermarkets and Cash&Carry Development of commercial strategy for the export market
Negotiating supply conditions (product, price, logistic and communication) with buyers (domestic and export).
Plan and develop new international contacts
Monitoring Profitability per Product line, Costumer and Range.
Develop B2B Marketing Policy Main Responsabilities Main Accomplishments Development of a Retail product line
Open negotiations with supermarket chains in Spain and France for MDD range
Development of a more profitable and efficient sales team;
Development of more efficient profit monitoring plataform that increase profitability in more than 2%. Geldouro S.A. June 2004 / March 2009 Sales & Marketing Manager May 2010 / Sept. 2011 Marketing & Export Manager Country Manager Portugal Octber 2011 / Present Industry Frozen Seafood Main Markets Client Profile Portugal Supermarkets and Cash&Carry Development of commercial strategy for the Portugal
Negotiating supply conditions (product, price, logistic and communication) with buyers.
Plan and develop new international contacts.
Monitoring Profitability per Product line, Costumer and Range.
Develop B2B Marketing Policy Main Responsabilities Main Accomplishments Development of a Retail and FoodService product line.

Open negotiations with supermarket chains for MDD range Lumar Natural Seafood S.A. id, method, challenges, skills and expertises Linkedin Profile News Blog "The Portuguese Diet" http://www.scoop.it/t/theportuguesediet Skills and Expertises
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