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MGMT 370: Apple Management Functions
Naipong Vangon 7 December 2012
Transcript of MGMT 370: Apple Management Functions
Naipong Vang Agenda
Background of Apple
Summary Apple Background Founded by Steve Jobs and Steve Wozniak
Incorporated one year later in 1977
Steve Wozniak leaves and Steve Jobs is forced out
Apple almost goes bankrupt in the 90's
Steve Jobs comes back as CEO
Steve Jobs dies and leaves legacy
Tim Cook takes over as CEO Planning
Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and its defining the future of mobile media and computing devices with iPad. Organizing Leading Founded by Steve Jobs in 1976.
Innovator, Figurehead, Task Master
Expert, Coercive, & Legitimate Power
Create value internally Controlling SWOT Analysis Strengths Weaknesses Opportunities Threats Conclusion Apple is incredibly successful because:
Detail meeting Simplicity
High-quality personnel Tall Organization
2 engineers to rewrite Safari
Make all new products in house
"clear-cut directives and close supervision"
"most of the decisions at Apple come from [Cook] and his immediate deputies" Innovative
Customer Brand Loyalty
Marketing Tech industry
Sustainability Monopolistic product line
Personal computer market
Failed products First-mover exposure
Intellectual property right war
Price Apple's Financial Control
Secrecy Succeeded by Tim Cook in 2011.
Spokesman, Entrepreneur, Director
Expert and Legitimate Power
Create value through cooperation Questions? Apple's Mission Statement Planning Porter's Generic Strategy - Differentiation strategy Miles and Snow's Strategy - Prospector Related diversification (synergy)
Apple has several different products (iCloud) International Business - Global, and home replication Corporate Culture High quality personnel
Best of the best in certain area
Hired on based on expertise and passion Motivation (Path-Goal)
Passion of personnel Innovation
Demand for innovation and performance (Forbes) Apple Microsoft Dell HP #15 #2 #41 #1 (# - Forbes World's Most Powerful Brands)