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Garnier (L'Oréal) - Beauty Water
Transcript of Garnier (L'Oréal) - Beauty Water
With no children
Beauty has a lifestyle
FOUNTAIN OF BEAUTY
Launching of the product
Pictures in Photo Booth
Opportunity to share it on Facebook
Lives in a big city
Aged 20 - 30
Social and outgoing
Take care of her appearance
TABLE OF CONTENTS
THANK YOU FOR YOUR ATTENTION
ANY QUESTIONS ?
Beauty - lifestyle
Beauty more than appearance
Feeling good is looking good
NATURAL BEAUTY CONTEST
To create a buzz
Upload a picture of your Natural Beauty Moment
People can like their best picture
Ranking on Garnier's website
Winner will be the face of the product
Go on Garnier's facebook
page for more informations
Create awareness :
Have at least 100 000 likes on campaign's Facebook page
1 000 participants inside our target group during the campaign
Gain 5% of beverage market the first year