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Garnier (L'Oréal) - Beauty Water

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by

Miister Presiident

on 30 November 2013

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Transcript of Garnier (L'Oréal) - Beauty Water

TARGET
With no children
Trendy
MESSAGE
STRATEGY
Beauty has a lifestyle
FOUNTAIN OF BEAUTY
Launching of the product

Pictures in Photo Booth

Opportunity to share it on Facebook
Lives in a big city
Aged 20 - 30
Women
Natural products
Social and outgoing
Take care of her appearance
TABLE OF CONTENTS
Objective
Message
Strategy
THANK YOU FOR YOUR ATTENTION
ANY QUESTIONS ?


Beauty - lifestyle

Beauty more than appearance

Feeling good is looking good

PRESENTED BY
Laura Bot
Kamel Attab
Wahid Kiki
Jean-Jacques Kouakam
Paul Ngantchou
Sophian Kadi

NATURAL BEAUTY CONTEST
To create a buzz

Upload a picture of your Natural Beauty Moment
People can like their best picture
Ranking on Garnier's website

Winner will be the face of the product
Go on Garnier's facebook
page for more informations
OBJECTIVE
Create awareness :
POSITIONING
Have at least 100 000 likes on campaign's Facebook page
1 000 participants inside our target group during the campaign
Gain 5% of beverage market the first year
Target 1
Target 2
SEGMENTING
Positioning
Segmenting
Target
Full transcript