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Estrategias de marketing

Presentación Estrategias de mk
by

Amparo Valles

on 13 September 2013

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Transcript of Estrategias de marketing

ESTRATEGIAS DE MARKETING
Mk y dirección estratégica
Análisis interno
Análisis externo
Estrategias de carácter estratégico
Estrategias de carácter operativo
MARKETING RELACIONAL
IMPLANTACIÓN Y CONTROL
Dirección estratégica
Competencia
Mercado
Entorno gral
Producto mercado
Estrategias de marketing corporativo
Producto
Empresa
Full transcript