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Web 2.0

Web 2.0
by

Josh Kropf

on 29 April 2010

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Transcript of Web 2.0

Web 2.0 Social Media Participation Everybody Knows Mobility Any Place Any Where Talk back, be heard, real time with me... through me... RSS Feeds and us... and us. The World is Flat micro blogging add me become a fan follow me like this Knowledge is no longer a differentiator Connected No longer does the Web talk TO you Email is SO Last Week Share 'this' and 'that'... Where do I Start? Simple Questions It is more important TO start than to stress about where and how to start geo tag HERE Step 2: Confirm simple participation and add sophistication (wiki's, tagging, micro blogging) What is my companies mobile strategy? What tools, if any, does my company have in place currently to enable? Where do I get my information today? Internal Enterprise and External Personal. What does my personal and professional social network look like? Does my enterprise drive revenue from Web 2.0 and Social Media? comment $$$ March 2010 Facebook surpases Google as most visited US website Targeted Advertising Twitter annouces promoted tweets - April 2010 iPhone Android Twitter announced their long-awaited advertising model last night: Promoted Tweets. Companies and people will be able to purchase tweets that will show up first in certain search results or right in people's tweet streams. Creative New Revenue Models V Who will win the mobile
advertising market? Apple iTunes passes Walmart as #1 Music Retailer The Enterprise Next Gen of Workers Graying of the workforce knowledge retention How do we capture? youtube Consumer driven technolgies... required in the workplace? blogs wiki's tags real time search How do we find? it's a way of life Increased productivity NOW REQUIRED! Customer Feedback and Satisfaction How do I reach my clients today? Social Marketing Mobile Apps Step 1: Re-purpose existing enterprise content with simple tools (blogs, podcast, simple video)

Let's Collaborate Josh Kropf http://www.google.com/profiles/joshkropf http://www.facebook.com/josh.kropf http://www.linkedin.com/pub/dir/Josh/Kropf/ http://www.twitter.com/joshkropf Where do I fit in?? Where does my company fit in?? “For the first time, marketers spent more in 2009 on Internet advertising than in magazines, according to a report from ZenithOptimedia, which said online ad spending would rapidly close ground on newspapers.”
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