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E-COMMERCE

GBC-ECON
by

Katherine Wick

on 18 March 2013

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Transcript of E-COMMERCE

Platforms 0 + - = 9 8 7 1 2 3 4 5 6 c Strengths Incredible convenience
Price comparisons
Infinite Choice
Easy access to customer reviews
No pressure sales THE CANADIAN CONSUMER:
Shipping
Customs & Duties

THE CANADIAN BUSINESS OWNER:
"Showrooming"
Unwilling SME's IN CANADA... INTERNET USERS
GLOBAL LEADER

UNDERINVESTED
SOFTWARE
E-COMMERCE PLATFORMS

UNDERDEVELOPED
MISSED OPPORTUNITIES

THE CANADIAN MARKET
GEOGRAPHY & POPULATION DENSITY
THE COST TO SHIP OUR SURVEY DO YOU PREFER TO SHOP IN-STORE OR ONLINE?

If IN-STORE, THEN WHY? [select ONE of the following]:
A. The need to physically test items before purchasing
[touch, feel, fit]
B. Face-to-face interaction and assistance from retail staff
C. The convenience of directly receiving purchased items
[no delivery/wait time]

IF ONLINE, THEN WHY? [select ONE of the following]:
A. Access to better prices, sales, and promotions
B. Wider selection of goods, products, and services
[items from around the world]
C. The convenience of shopping anytime and anywhere E-Commerce Weakness Economic Perspective Discussion Questions Internet Users vs. Internet Users who Have Placed Electronic Orders 1. Which do you prefer In-store or Online Shopping and why?

2. What is your favourite online shopping website?

3. Deliveries have been a huge negative for online shopping, how have your personal experiences been? Affects on retailers
- Potential customers
- Cost savings

Creates competition
within the market

Creates new job
opportunities From a Macro-economic and Micro-economic standpoint

Example: BestBuy 100 Inflation-Adjusted Business Investment in Software,
Canada versus United States (1995 = 100) Share of Software Investment in Total Business Investment in
Non-residential Structure and Equipment (1995 = 100) Introduction THE FLOURISH OF E-TAILERS
SEARCH ENGINE OPTIMIZATION ://TheFind.com, ShopStyle
FREE [VIRAL] TRAFFIC ://Facebook, RedFlagDeals.com
CONVERSION-BOOSTING ELEMENT ://Groupon.com, Gilt.com

THE 3C's: CONTENT, COMMUNITY & COMMERCE
FREE USER-GENERATED CONTENT
CAPITALIZING ON SOCIAL NETWORKS
GROWING CYBER COMMUNITIES = THE GREAT CONSUMER EXPERIENCE GOODBYE PRIVACY DEBATE A RICHER,
MORE RELEVANT
ONLINE SHOPPING EXPERIENCE! RISE OF CROSS-CHANNEL EXPERIENCES RETAILERS LOVING LOYALTY PROGRAMS TESTING BECOMES A MUST-HAVE PREDICTIONS MOBILE APPS
SEARCH ENGINES
SOCIAL SHOPPING
TRIAL SHOPPING PERSONALIZATION FOR BETTER SHOPPING FOR THE FUTURE OF E-COMMERCE SUGGESTIONS: > CLOSING THE GAP BETWEEN CANADA & THE U.S.
> DIGITAL LITERACY
> MAXIMIZE INTEGRATION
> MINIMIZE COSTS

> COMBINE THE IN-STORE & ONLINE PLATFORMS
> MULTIPLE RETAIL CHANNELS
> SYSTEMS THAT SUPPORT BOTH Consumer Perspective
In-store
(A) 50% feel they need the physical elements of shopping.
(B) 0% prefer in-store shopping for the retail staff.
(C) 22% like the no waiting period. Online
(A) 5% like the better prices online
(B) 15% enjoy the wider selection
(C) 8% like the convenience and 24/7 access. Outcomes:
Full transcript