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Doing business in Brazil

Team #1 - DSR4700
by

Claudia Despins

on 9 December 2014

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Transcript of Doing business in Brazil

1. Brazil at a glance

Governement and politics

Economy and trades

Culture and society

2. Culture analysis: Hofstede

3. Doing business in Brazil
Presentation plan
Culture analysis:
Hofstede dimensions
Very average masculine-feminine ratio
Balance between the values of competitiveness and quality of life
Concerned about one another’s well-being
Win-win negotiations
Love what you do and be good at it
Business relationships

Brazilian government and politics
Brazilian economy and trades
Doing Business in Brazil
by

Cynthia Baby,
Claudia Despins,
Javier Grez,
Yi-Ju Hsieh, and
Miao-Shan Lin

Ex-colony of Portugal
1500-1822

Military coup
1889

Dictatorship
1930-34
1937-45

Military rule
1964-85


International agreements and partnerships
World Trade Organisation (WTO)
MERCOSUR

Unemployment rate
5.7%

Inequalities
Gini index: 51.9
146th out of 160 countries

Successful Brazilian industries
Textile
Shoes
Chemicals

Famous Brazilian companies
#1 economy in South America
7th in the World
Ethnic groups
White
Mulatto

Religion
Catholic
Protestant

Language
Portuguese

Life expectancy
73 years old

Literacy rate
90%
Brazilian culture and society
O
Spend time to know Brazilian counterparts.
X

Not to rush the relationship-building time
O
Wait for the Brazilian to raise the business subject.


President
Dilma Roussef
(since January 1st 2011)

Bureaucracy

Corruption

Crime and poverty
History
Modern Brazil
Sport
Football

Literature
Paulo Coelho

Music
Samba
Bossa
Reasonable link with past, present and future
Twist of traditions and modernity

"Love as a principle,
and order as the basis;
progress as the goal"
Doing business in Brazil
Time perception
Relaxed and flexible time manage
Doing business in Brazil
Etiquette and Customs
Strong body language
Thank you
O
Schedule extra time to allow for any unexpected thing.
X

Don't appear impatient about being late or cancellation.


X
Don’t rush business dealings with Brazilian.
X
Avoid pressing for final decisions.


Slow life pace
Direct expression and overlapping speech
Strong self-esteem
X
Don’t publicly criticize or hold absolute opposing view.
O
Tell the negative opinion in private.
O
Ease with closed physical contact.
X
Don't feel offended if you are interrupted.
Doing business in Brazil
Obey both local and international laws
Understanding Brazilian business culture and etiquette
Key concepts
Doing business in Brazil
O
Face-to-face meetings
X
Simply rely on emails to give information
Highly unequal power distribution
Centralization of the power
Inequalities are widely acceptable
The more power one has, the more benefits he gets
Respect of the hierarchy and the elderly
Social rank symbols
Power distance
Collective-oriented nation
All individual belong to a group
Familial support
Particularly affects the business context
Business relationships built upon trust and long-run-oriented
Expressive communication style
Individualism
Masculinity
High aversion to risk
Change generates anxiety
Popular need for laws and rules
Paradoxically, they don't feel much bounded about them
Uncertainty avoidance
Highly value fun
Spend generously for leisure activities
Strongly positivists
Follow their intuition, impulses and desires
Might take impulsive choices and decisions
Indulgence
Pragmatism
Brazil
Full transcript