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Introduction to Persuasive Techniques
Transcript of Introduction to Persuasive Techniques
What is it?
Persuasive Techniques are a set of techniques used to persuade.
Persuasive Techniques are commonly found in advertisements.
Persuasive Techniques are a set of techniques ________________________.
What are the types
of persuasive techniques?
Appeal to Emotion
Appeal to emotion is the use of words or images associated with certain emotions.
The writer appeals to the reader's "heart" or emotions,in an effort to get the reader to care about a problem. "This product will bring you happiness or security, or confidence, or some other feeling or emotion."
Testimonials is showing a popular athlete, performer, or star using a product or doing something positive.
When someone famous or admired, such as a movie or TV star, recommends or praises a product, thesis, or course of action.
Contradiction a proposition, statement, or phrase that asserts or implies both the truth and falsity of something.
"I love you and I don't love you." You can't love someone and not love someone at the same time.
Scare Tactics is the use of negative images and phrases to cause fear of negative consequences. They attempt to sell their product by playing on our fears.
“Without the right auto insurance, a crash might impact more than your car."
Get our product
This could be you!
Exaggeration: the describing of something and making it more than it really is. People may exaggerate to make people listen to what they say.
"I was walking along when suddenly this enormous dog walked along. It was as big as an elephant."
BANDWAGON is showing images or using words suggesting that popular, attractive people are using a product or everyone "is doing it!"
The writer appeals to reader's desire to fit in with others. "Jump on the bandwagon, and join the fun!"
Look at all these people!
Don't you want
to be like them?
so much fun!
Sentimental appeal tug at an audience's heartstrings to help them ignore the facts and perhaps, to keep the audience from disagreeing with the writer.
"Our relief program has admittedly lost track of some donations, but just think of all the suffering children we've saved from starvation and disease."
" A political endorsement on a web site, claiming that a candidate, shown with his small children, will "fight to protect your family's values".
"A public service announcement showing a popular male group supporting the cause. "Be like your favorite celebrity!"
An advertisement for jeans, showing attractive people wearing the jeans and having fun.
False Authority: ask audiences to agree with a writer based simply on his or her character or the authority of another person or institution.
Misleading Statements: Using broad promises that don't really mean anything.
Example: "With this diet, you can lose up to 100 pounds in three weeks."
Have you ever tried to convince someone to change their mind about something? How did you do it? Did it work?