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RainShield

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by

Jia Hui Liew

on 24 October 2013

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Transcript of RainShield

Rationale behind Products
Double Hood
RainShield: The Rain Vending Machine
VJ110:
Isaac Gan
Jillian Lee
Leong Yik Ming
Liew Jia Hui
Sarah Soon
RainShield
Conclusion
RainShield will provide rain protections products, like raincoats, shoe covers and umbrellas, within arm’s reach and within second

Location
Pilot trial:
Buona Vista, Paya Lebar, Serangoon, Bishan


Cost
Snack Vending Machine from Royal Vending Pte Ltd: $2000
12V battery: $10
Total cost per machine: $2010
Profits per month per machine: $88
Marketing Strategies:
Poster
Execution of RainShield
Strengths
Mobility of RainShield
Easy to complement government measures quickly
Moved easily from bus stop to bus stop based on degree of necessity
Informal Weather: Mobile Application
Personalised, on-the-go weather information
Alerts direct consumers to the nearest RainShield
87% of commuters surveyed were willing to utilize Informal Weather

Negative Repercussions
overcrowded bus stops
Features
RainShield: Triumph in the Battle Against Rain
Springs
Snack vending machine

Catalogue
Overview of products
Prices
Pictures
Card Reader
Ez-Link

Benefits:
Faster
Everyone has it
Alarm
Anti-theft
Products in RainShield
Features of Raincoat
Slip-on raincoat
Pouch
3 Different Sizes
Based on international height averages:
Children: 124.7 cm
Adolescents/Adults: 150 cm
Taller adolescents/Adults: 176.4 cm
Features of Bag Cover
Elastic band
Cord Locks
Transparent
Features of Shoe Cover

Transparent
Anti-slip sole
Umbrella
From our survey, the range of prices the majority of commuters were willing to accept is $3-$5
Location
After pilot trial:
Phase 1 MRT stations
Phase 2 MRT stations
Unsheltered bus stops not under Walk2Ride in busier areas
Funding
Land Transport Innovation Fund (LTIF)
Covers 90% of cost for 1 year of pilot trial
Sunk cost is significantly lowered: $201/machine
Profits in a year: $1056/machine
Profitable---Buy new machines
Limitations
Low sales during drier seasons (May-July)
Stock umbrellas and bottled water
Sales won't come to a complete standstill
Evaluation
Extensions
Recycling
Sustainability
Recycling points beside RainShield to recycle spoilt umbrellas as well as raincoats
90% of commuters surveyed indicated their interests in recycling
Sponsor of recycling points from National Trade Union Congress (NTUC)
Double spiral
spring
Wide vend spring
Raincoats
Shoe Covers
Umbrellas
Special Event
RainShield Fashion Show 2013
Marketing Strategies:
Video
RAINSHIELD IS THE ANSWER!
Price of Products
Profitable yet affordable
$4
Disposable raincoats with bag cover hood
Shoe cover
Umbrella

1. Rains all year round
2.
3. Inconvenience
Productivity is affected
.
.
Shops are not opened 24/7
Indirect routes taken when using sheltered linkways
Full transcript