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In 1704, The first newspaper advertisement, an announcement

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by

Nadya Cheetham

on 30 January 2014

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Transcript of In 1704, The first newspaper advertisement, an announcement



Print media is the oldest sort of advertising that has an extremely long history. Advertising started way back in 1468 during the times of William Caxton when he promoted a book that had his first printed advertisement.


The first printed advertisement produced in England was in 1477

History Of
Advertising

In 1704, The first newspaper advertisement, which was an announcement seeking a buyer for an Oyster Bay, Long Island, estate, is published in the Boston News-Letter.
William Caxton written one of the
first English printed advertisements
which happened to be handbill printed in 1477.
You'll never believe it, but there was a time when humans lived without being blasted by advertising everywhere they turned.Before brands started cramming messages into every communication channel on earth (some even in outer space), "advertising" was simply a helpful suggestion for something you might need -- like soap.

Over several centuries, basic human needs were met. Industry niches filled up with thousands of companies, each competing for a few seconds of your time to meet every conceivable need you had (or made you think you needed).

Suddenly, advertising became ubiquitous, appearing everywhere you looked, listened, moved, called, read, drove, flew, worked, and played. Buy this! Buy that! Free sample! Call us! Email us! Visit us! Follow us!
Key advertising campaigns from each era. Advertising starts to look a lot like marketing, and marketing starts to look like being a great company.





Below is Carat's global prediction chart for advertising.
Full transcript