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SNICKERS

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by

Hannah Labithiotis

on 28 October 2013

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Transcript of SNICKERS

Current Position
Current Market
Current Situation
Strategy 1
Statistics
+20%
Strategy 3
Market Share
Market Leaders
1.8%
Globally
Current Communications Strategy
Current Brand
Brand Values
Committed to offering great tasting products that give pleasure
Target Audience
Product Line
Audience
Media
& Message
Success
$3.57 Billion
Global Sales
Motivation to Buy
Treat
Hunger
Consumer Decison Making
Low Involvement Product
Trends
Clean Label Products
Sustainability & Ethical Claims
Grounded In Science
Consumption Patterns
16-34
Heritage
Worlds Best Selling Chocolate Bar
Tone Of Voice
Light-hearted
Competitors
Advert 1
Advert 2
Advert 3
Objectives
Impulse Purchases
USP
Become Famous
You're not You When You're Hungry
Brand Integration and Recognition
Amendment
3%
Fairtrade
27%
18%
42%
Television Advert
Media
Look After Your Nuts
Augmented Reality
Over 55s
+11%
Media
Consumption
TV
Print
Why?
Feed The Dark Side
Creative
Print Advert
Television Advert
Strategy 2
Don't get mad, get even!
Get Some Nuts
Lewis (2012)
NY Daily News (2012)
NY Daily News (2012)
Miller (2009)
Hoyer (1984)
Cannes Creative Lions (2012)
Taylor (2013)
Cannes Creative Lions (2012)
Beckett (2013)
Beckett (2013)
Clifford (2013)
Ballard (2013)
Thank You
Any Questions?
References
Text
Images
Snickers (2013)
Thinkbox (No Date)
Newsworks (No Date)
Beckett (2013)
Demi O'Shea (11000230)
Jack Matthews (11004471)
Nicola Spragg (11001138)
Lauren Griffiths (11002764)
Hannah Labithiotis (11004171)
7.6%
19%
Weaknesses & Opportunities
Full transcript