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Working It-- The Donor Cultivation Cycle

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by

Robert Stein

on 19 April 2016

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Transcript of Working It-- The Donor Cultivation Cycle


After All...
What Do Boards Do?
Ambassadors
Advocates
A Transformational
Campaign

Robert Stein
MajorGiving.com

Askers
What Can You Expect Next
(simultaneity)
Begin with Top Donors
Repositioning and Making the Case
Campaign Committee
and Volunteers
Re-focusing the Board
and Sustaining Excitement
Cultivation
Soliciation
Stewardship
Cultivation
Solicitation...
Working and Talking Together
Board Participation
- Setting the pace
To Ask or Not to Ask
Are You Ready?
First Give
Sincerity
Everyone Deserves Courtesy of Personal Ask
Family, Friends, Colleagues
Specific Amounts
Follow-Up
Organized
Focused
Structured
When the Answer is No.
Now or Ever?
Share Your Commitment.
Talk Community.
Ask to Visit Again With Progress Report.

Positioning
Relationships
The Right Place and Time
The Right Reason
People Don't Give to You Because of Your Needs
Benchmarking
Progress
Put It Into Your Own Words
Stewardship
Often misunderstood or overlooked
AAA
Growth in Charitable Giving

1993: $110 Billion
2013: $194 Billion *
*Chronicle ofPhilanthropy

IRS Data on Value of Charitable Deductions
The Right Person
You Excitement is Infections
Learn Enough About the Plan
What is Most Exciting?
They Give to You Because of the Needs You Serve.
Full transcript