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Colour Communication in Marketing
Transcript of Colour Communication in Marketing
Colour affect buyer behaviour
Colour communication in creating brand awareness
Colour targeting different market
Colour communicate different meaning across culture
The effectiveness of colour communication in marketing
Colour affect buyers behaviours?
Colour created a powerful psychological impact on buyer’s behavioural reactions. It can affect the moods, feelings and decisions among the potential customersand this is what we called the colour psychology
Colour psychology teaches us how to understand the effects of colour on the personality and then how to use it to enhance communications
sense of urgency
increase your heart rate and blood pressure
creativity , energy
catch the customer’s eyes easily
health, tranquility, freshness, power, and nature
Men’s Favorite Colors
Women’s Favorite Colors
Is this the reason of iphone 5c doesn’t have ORANGE colour?
Colour of wisdom , enlightenment
Royalty - western world
Mourning - Brazil,Thailand
Effectiveness of colour communication in marketing
Colour of night
Mourning - western world,India
Powerful and foreboding - Japan
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