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Essay Plan : How digital media technology has enabled the development of a more participatory culture?

6023IMEDIA - Reflective Practices - LJMU - KOH FOO CHIN

RiOr Quan

on 1 December 2013

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Transcript of Essay Plan : How digital media technology has enabled the development of a more participatory culture?

6023iMEDIA // Reflective Practices
Task I // Essay Plan

Social TV + Live Tweet
Despite online broadcasting becoming more popular, television does not stand alone as a single media anymore. The community is given space to speak their thoughts and to leave messages by using SMS or Twitter live feed. This is often broadcast on the bottom line of television screens soon or later. The television host will randomly pick audience massages and reply to their questions. The audiences wait to see if their comments will be read out; therefore they will keep their eye in front of the screen.
Besides, there will be some research about civic engagement. How participatory culture enable civilian involve themselves into politics by using technology now a days.

Isolate no more! Online streaming program also take part as social interaction program. The online media has an accessibility allow audience to chat the same topic while watch creator doing action in live.

Due Date : 21st Oct 2013
How digital media technology has enabled the development of a more participatory culture?
a) A general explanation about research topic.
Why choose this as research topic? (Self-implementation?)

Today more and more people are trying to create their own media. The device to do this is in their hand. People love to tell and share their stories and interests. Therefore, they are trying to seek attention by creating social communities, which share the same interests or context with them. This is where participatory culture starts to evolve. Topics such as games, political issues, online discussions / forums, fan fiction are generally the most favorite areas for community to gather round.

It start to get me curious about how digital media technology are affecting the social culture in such different way? Is it the tool (digital media technology) forcing people towards the participatory culture or someone who are able to create content by using any current media they own to change the participatory culture?

Thus, this is an interesting idea to explore about participatory culture and use it as my research topic.

b) What is participatory culture? Explain and elaborate.

Participatory culture describes a world where everyone participates. Where people have their own capacity often to produce media, share media. According to Henry Jenkins blog; the culture is evolving by mass community for the following reasons:

- Relatively low barrier to artistic expression and civic engagement. - Strong support for sharing creation with others.
- Informal mentorship whereby what is known by most experience is passed along to novices.
- People believe their contribution matters!
- People care about others opinion of themselves and work they have created.

“Not all members have to contribute, but all must believe they are free to contribute when ready and that what they contribute will appropriately valued”, said by Henry Jenkins.

(Jenkins.H, 2006)

The Impact of Youtube
"Online Videos and Participatory Culture"
CHAPTER 1 : Introduction on Digital Media Technology
(An introduction about new media followed by explaining the characteristic of new media)

Characteristic of NEW MEDIA:
- New textual experiences
- New ways of representing the world
- New relationships between subjects (users and consumers) and media technologies
- New experiences of the relationship between embodiment, identity and community
- New conceptions of the biological body’s relationship to technological media
- New patterns of organisation and production
(Martin Lister et al., 2003, 2009)
CHAPTER II : Participatory Revolution
CHAPTER III : Characteristic and Comparison of Participatory users
From what have been researched, interactivity (H. Jenkins, 2006a) is a property of the technology, while participation is a property of culture. Participatory culture is emerging as the culture absorbs and responds to the explosion of new media technologies that make it possible for average consumers to archive, annotate, appropriate, and recirculate media content in powerful new ways.

What if we only focusing on the accessibility to new technologies, do not also foster the skill and cultural knowledge that might necessary able to deploy those tool to the next level?

Now people using participation as a term that cuts across educational practices, creative processes, community life, and democratic citizenship. Thus, the goals should be to encourage youth to develop the skills, knowledge, ethical frameworks, and self-confidence needed to be full participants in contemporary culture. Many young people are already part of this process through:
* Affiliations * Expressions
* Collaborative Problemsolving * Circulations
(Jenkins.H, 2006)

All research explored show that the participatory culture is actually a dynamic and highly intertwined interaction of various stakeholders and participants. The present of online technologies has enable participant share their interest to their network area. Driven by diverse motivations, situated in different social contexts, the participants use a wide range of technologies and social practices.

For me, participants in the position where enjoying to contribute their interest, creating space for more participant without request for any cents. Therefore, participatory activism needs to be encourage. Activities become widespread only if the culture also supports them, if they fill recurring needs at a particular historical juncture.

At the end, it looks like digital media technology has success to push the culture forward a better future. Somehow, the culture are the one who change themselves by using technology they have. It looks like matters what tools are available to a culture, but it matters more what that culture chooses to do with those tools.

(H. Jenkins, 2006)

Martin Lister, Jon Dovey, Seth Giddings, Iain Grant and Kieran Kelly. (2003, 2009)
New Media: A Critical Introduction. 2nd ed. Abingdon, Oxon: Routledge.
[Accessed 18th October 2013]
Jenkins.H (2006) Building the field of digital media and learning, Confronting the Challenges of Participatory Culture: Media Education for the 21st Century. Chicago, Illinois: The MacArthur Foundation.
[Accessed 12th October 2013]
Old Consumer
New Consumer
Jenkins describe the importance of online media and how incredible they spread across the world. This back to those community who participate
One of the references will be used from the clip was "KONY 2012"
The agenda with Steve Paikin (2013) Pull: Henry Jenkins on Participatory Culture [Online Video]
Available at: www.youtube.com/watch?v=XxoqP1YOOsw
[Accessed 18th October 2013]
Tom Jacob (2013) Pacific Standard: Best Tweets in the House [blog] 12th March 2013.
Available at: http://www.psmag.com/culture/arts-organizations-twitter-live-tweet-interaction-53746/
[Accessed 15th October 2013]

[The reason to discuss about digital media is because
Before audience understand participatory culture, they need to know what is new media technology and what is actually related with the culture right now.]
(There will be explain on the process of participatory culture. How do people approach? How people see this as when they try to confronting the participatory culture? Some people even treat this as an extra practices outside from their daily live.)
Mirko Tobias Schäfer (2011) Exploring Participatory Culture [online]
Available at: http://mtschaefer.net/entry/exploring-participatory-culture/
[Accessed 16th October 2013]

In Jenkins blog, he mentioned about YouTube is actually teaching us that a participatory culture is not necessarily a diverse culture. If we want to see a more “democratic” culture, we need to explore what mechanisms might encouraged greater diversity in who participates, whose work gets seen, and what gets valued within the new participatory culture.
Henry Jenkins (2007) Confession of an Aca-fan: Nine Propositions Towards a Cultural Theory of YouTube [blog] 28th May 2007
Available at: http://henryjenkins.org/2007/05/9_propositions_towards_a_cultu.html
[Accessed 19th October 2013]

CHAPTER IV : Explore and Research
In this chapter, I will be review on what have been explore and shared about my thoughts. Study about professionals
Here is some list point that will be review, there will be more details when it come into an essay.
DMLResearchHub (2011) Media Scholar Henry Jenkins on Participatory Culture and Civic Engagement [Online Video]
Available at: www.youtube.com/watch?v=ZgZ4ph3dSmY
[Accessed 18th October 2013]
Fan-Fiction Involvement in online media
In this chapter, I will be discuss about old user and new user in participatory cultures. This is because I want to demonstrate the changes between them.
Besides, the act that participatory user doing is somewhat related with collective intelligence.
In our participatory culture, consumers are active, socially connected participants within the changing media environment. New technologies become tools within a multimedia sandbox, empowering ‘typical’ consumers to become creators, artists, and visionaries. With little effort and time, one can easily edit video, manipulate graphics, remix intellectual property, and post it all to YouTube.

The way Jenkins sees it, “the power of participation comes not from destroying commercial culture, but from writing over it, modding it, amending it, expanding it, adding greater diversity of perspective, and then re-circulating it, feeding it back into the mainstream media.”
Henry Jenkins (2006), Convergence Culture: Where Old and New Media Collide, New York and London: New York University Press.
The idea of collective intelligence is that individuals will combine their talents and knowledge to achieve tasks and goals that no one could have completed alone. Within television fandom, one of the best examples is Lostpedia, a comprehensive, user-generated guide to the fictional world of Lost.
(Aaron Smith, 2009)
(Jenkins.H, 2006)
Here, I will be brainstorm and draft out some content about how a fan involve to particular interested content by using digital media technologies. They are one of example that success lead the world into participatory culture. It's also represent they way I write in this essay.
This is where fandom starts to participate create content on their own
to share the same interest with others through online media.
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