Loading presentation...

Present Remotely

Send the link below via email or IM

Copy

Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.

DeleteCancel

Get Your Church Noticed 2016

Day-long workshop looking at church communications
by

Neil Pugmire

on 2 November 2016

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of Get Your Church Noticed 2016

Get Your Church Noticed
Neil Pugmire, communications adviser
Church of England Diocese of Portsmouth
Book published by
Church House Publishing,
November 2014
How did Jesus communicate?
for
different groups
He knew his
message
He used
different methods
He knew his
audience
What is our
The gospel?
'Church is fun, not dull?'
'We care about our community'

OR....'Please join us - but only on our terms'
'We want your money'
What is our
The congregation
People living in our parishes
Tourists
Visitors
Those who use your church/church hall
Specific group over-represented in your parish (students/over 50s)
People not like us!
Congregation:
emails, closed Facebook group
Evangelistic:
mission-oriented website, magazine delivered to every household
Non-preachy:
discussion forum on website, #askthevicar on Twitter
Tourists:
history of church on website, clear labelling of items in church
Newcomers:
activities listed on mobile-friendly website, welcome pack
Young families:
public Facebook page, photos of children on posters
Teenagers:
Instagram, Snapchat, What's App
Wedding couples:
adverts in wedding brochures, wedding fairs
Bible studies by podcast,
Church of the Good Shepherd,
Crookhorn
Sometimes the medium is the message. How you say it can be more important than what you say
images, not words
stories, not events
symbols, not abstract concepts
100 Ways To Get Your
Church
Noticed

1. Set up a communications team to decide on priorities




6. Decide the kind of identity your church wants to have and create a suitable logo



10. Keep your building open during the day
14. Redesign your church's entrance or foyer to make it look more attractive



26. Revamp your noticeboards to suggest a more vibrant congregation





20. Create a prayer guide to help people engage spiritually
36. Produce a welcome pack with essential information about church activities

50. Produce well-designed posters with attention-grabbing images, fewer words and more colour



54. Ask your congregation to subsidise the magazine as a form of outreach
57. Encourage your editors to edit
58. Include stories of faith from your congregation
60. Revamp the design of your parish magazine
61. Improve the production of your magazine
62. Create a more effective distribution system


67. Recruit someone to report on good news in your church
68. Learn to write press releases that will be used



74. Create a church website or update your existing one.
77. Put spiritual resources on your website so web users can engage with their spirituality at home.
78. Offer to pray for people's individual needs.
79. Look at web streaming of digital video images showing church activities or services on your website.

82. Learn to use social media to promote your church
83. Create a Facebook page or group for your church
85. Create a Twitter feed for your church
86. Create a Youtube channel for your church
Ensure consistency
Decide priorities
Do market research
Communications team
JESUS
STRATEGY
LOGOS
NOTICEBOARDS
BUILDINGS
PARISH MAGAZINES
People like to read news
People like to read about other people
: use faith stories; people stories to publicise events
People like to see photos of other people
People like to read about local things
Need to be more proactive
Encourage your editor to edit
PRINCIPLES
MEDIA LIAISON
WEBSITES
SOCIAL MEDIA
HOW ARE WE VIEWED?
Traditional
Establishment
Old-fashioned
Safe
About buildings
For the literate
Middle-class
Declining
FACEBOOK PAGE:
public face of your church. Can share photos & information, invite people to events. Appears in people's 'news feeds' when they 'like' your page
FACEBOOK GROUP:
members-only, closed group by invitation only. Discussion among congregation, prayer requests
TWITTER FEED:
Share photos & information, 140-character limit. Everything is public
YOUTUBE CHANNEL:
upload short videos of church events/activities
www.getyourchurchnoticed.com

Facebook:
Get Your Church Noticed
Twitter:
@GetYrChrchNotic

POSTERS/LEAFLETS
Something local
Something new
Something out of the ordinary
Something capable of being visual
About people, not events
What is news?
Do it in advance
Think about who, when, what, where, why & how
Avoid jargon (or explain it)
Keep it short
Include quotes
Photo opportunity
Include contact numbers
Send by email
Follow it up
Press releases
What does your building say about you?

Closed or open?
Intimidating or welcoming?
Rooted in ritual or informality?
Old-fashioned or modern?
Cold or warm?
Full of junk or untidy?
Providing spiritual resources or not?

Image is most important thing: keep words to a minimum
Use colour where you can
Print professionally for big events: 500-1,000
Use posters in people's homes, workplaces, cars, plus libraries, shops & community centres
Why bother with the media?
To keep the rumour of God alive

Restore a balanced perspective

To correct misconceptions

To have our say about issues
Why use social media?
DIALOGUE:
two-way communication, not one-way broadcasting
IMMEDIACY:
happening in real time, no time lag
NETWORKS:
depends on our network of friends, who we trust more
Not magic way of solving publicity problems/reaching young people

Requires constant attention: instant medium means people expect instant replies

Another way for people to complain. Dealing with complaints graciously in public says something about you
But...
GENERAL PRINCIPLES
Being first with great content:
stories about people, images, video

Emotional engagement:
humour, injustice and empathy. Vocabulary of social media is emotional, not rational

Discussion:
your thoughts are important. We aren't preaching at you
PEOPLE RESPOND TO...
He used
stories, metaphors
and images
OUR AUDIENCE?
Non-churchgoers:
basic information about location, style of worship, children's groups, heritage, weddings/baptisms/funerals
Churchgoers:
private area/bulletin board for discussion
& prayer requests
Responsive website:
suitable for mobiles/tablets
Use a template:
Church Edit/Wordpress/Django Church
Software:
who will update it and how?
Image-based:
large photos on each page
Simple text:
Minimum number of words on each page
Easy navigation system:
fewest clicks to get to where we need to be, only add pages if vital
Share-ability:
share pages via social media
DESIGN
CONTENT
Basic information:
what services are like, activities for different age groups, events
'Seeker' material:
what we believe, why do we worship this way, stories of faith from congregation
Ask questions that outsiders are asking:
toilets, parking, postcode, creche, noisy children, what to wear
Interactivity:
prayer requests, ask questions, book church hall/session with vicar, sync Google calendar, tour of church
Photos:
address misconceptions
Keep updated:
don't just add PDFs of weekly leaflet...
EXTRAS
Podcasts/audio:
sermons
Videos:
edited two-minute snapshots of church life
Email updates:
keep in touch with us
Live streaming of services
A Church Near You:
you are already online!
WHAT SHOULD I SHARE?
1. Announcements about events/activities
2. Links to your own web pages (including
'vicar's blog', faith stories from congregation)
3. Links to other people's web pages (retweet/
share items of interest)
4. Photos/videos from your events/activities
5. 'Backstage' photos/preparations
6. Ask for people's opinions about faith &
respond to them
7. 'Live-tweet' an event/service/sermon
8. Suggested prayers


Being interviewed
Find out about media outlet
Live or pre-recorded
Prepare three things to say
Have a conversation/smile!
Avoid jargon
Call to action
Ask them to read back quotes
MYTH:
Media aren't interested in the Church
FACT:
They are, but their definition of 'news' might not be the same

MYTH:
Media is anti-Christian/anti-Church
FACT:
Media is pro-little guy, anti-big guy
Manage the crisis, not the media
Phone diocesan communicator before the media call you!
Agree a statement:
Compassion: for victims
Control: what safeguards in place
Commitment: what will change
All media directed to one point
Stick to what you've prepared
Media crisis
Full transcript