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Copy of Copy of Persuasive Techniques Used in Advertising

Examples of different advertisements and the persuasive techniques used to influence our thinking.
by

Toni Segool

on 19 March 2013

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Transcript of Copy of Copy of Persuasive Techniques Used in Advertising

Persuasion is all around you! Can you hear me now? What is persuasion? A means of convincing people to: agree with a point of view
believe something or act in a certain way
buy a certain product Some common persuasive techniques used in advertising Slogan A well-known person supports a product or service The name of a product is repeated many times A statement suggesting that everyone is using a specific product, so you should too A person is made to have strong feelings about a situation or product Experts approve this product, so you should use it Logo a name, symbol, or trademark of a company or organization A catchy phrase or statement often used
to sell a service or a product Just Do It Don't leave home without it It's the real thing I'm lovin' it Advertisers know how to
target their audiences
use appropriate persuasive technique Be an advertising detective!
Who’s the audience?
What is the purpose?
What is the persuasive technique being used?
Repetition
Bandwagon
Testimonial
Emotional Appeal
Expert Opinion repetition bandwagon expert opinion emotional appeal testimonial Persuasion is all around you! Persuasion is all around you! Persuasion is all around you! Persuasion is all around you! Persuasion is all around you! Persuasion is all around you! Persuasion is all around you! Persuasion is all around you! Persuasion is all around you!
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