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KateOrme Marketing & Social Media Proposal

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by

Katherine Orme

on 13 August 2013

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Transcript of KateOrme Marketing & Social Media Proposal

Manager, Marketing & Social Media
Integration of Marketing & Social Media at IronPigs Baseball
Expansion of Marketing Inventory
Creation of NEW inventory items, which can be sold for the 2014 season.
Entirely fresh stream of revenue, to increase Marketing Portfolio
ALL IronPigs Social Media Channels have increased in audience, and therefore in Marketing Value.
A Commitment to Excellence
Established Corporate Relationships
Service Electric
Lehigh Valley Health Network
The Morning Call
United Way of the Lehigh Valley
BSI Corporate Benefits
Lehigh Valley Center for Sight
Nacci Printing
Aw Shucks Roasted Corn

Kate Orme
Expansion of Marketing Inventory
Growth Potential of Marketing Revenue
Development of Social Media Channels
Brand Management & Development
Investment in Digital Future
Value Increase in Social Media Channels in 2013
March 4th August 10th
Facebook 19,874 29,616
Twitter
@IronPigs 10,694 19,006
@PorkCenter 0 1,135
Instagram
@LHVIronPigs 827 1,757
@PorkCenter 0 451
Vine 46 552
Total Social Media Audience Increase:
21, 076
New Sales Inventory
Homestand Photo Album (average reach of 9.1k per homestand)
Recap Post (average reach of 8.2k per game)
Gameday Promotional Post (average reach of 7.4k per home game)
Player Achievement Post eg. Pig to Bigs (average reach of 9.5k, three per month)
Presenting Account Sponsor
Preview/Recap Tweet
Transactions/News Tweet
Lineups
Tweet of the Game
Photo of the Game
Gameday Competitions (Trivia, Photo Competitions, Scavenger Hunts)
Photo of the Game (average interaction rate of 100, Average click rate 200)
Score Update (average interaction rate of 70, average click rate of 150)
Lineup Photo
Competitions eg. #HogShot (average interaction rate of 120)
IronPigs are industry leaders in Attendance, Entertainment, Fan Experience and now Social Media.

Our investment in Social Media is necessary to continue the development of our brand and the value of our Social Media Channels as Business Assets
Personal Experience
Sales experience in Sydney
University degree in Communication (Advertising)
Strong Communication & Customer Service Skills
Expertise with Social Media Inventory
Experience in variety of departments (Media, Promotions, Community Relations
Commitment to IronPigs Baseball
October - March: Corporate Sales
April - September: Development of Social Media Channels and fulfillment of Marketing Contracts
Responsible for revenue generation as a member of the marketing team through direct sales.
Focus on integration of social media to increase value of marketing contracts
Development of IronPigs Social Media Channels and new soft inventory
Online Brand Management & fulfillment of Social Media contract elements
67% increase
Additional Revenue Streams
Full transcript