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John Molson

BBI20 Entrepreneurship Assignment
by

David Kong

on 16 December 2012

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Transcript of John Molson

A Great Canadian Entrepreneur John Molson Early Life Arrived in Montreal in 1782 Starting a Business Soon was running a booming business, and ended up investing all he owned into it Becoming a Success Eventually became a major figure in Montreal/Quebec business circles Later Life Main Service: Molson Breweries Product and Consumers Insight (The understanding of events and making predictions based on them) Entrepreneurial Characteristics Born Dec. 28, 1763 at Moulton, Linconshire, England Orphaned at an early age Put under the guardianship of his maternal grandmother and attended various private schools Left England for Canada at age 18 Used the remnants of his parent's legacy to become the sole owner of a small brewery Exploited Montreal's booming economy to make large profits Supplied beers of various tastes to the migrating Loyalists from the States Started business July 28 1786 Also ran a import-export business, but sold
it off relatively soon Sold off family estates to invest more money Waves of British immigration increased demand Increasing demand for beer by French-Canadians also helped his profits Spent 20 years expanding and improving business Eventually diversified into steam-boat travel, built the 1st Canadian-made steamboat Stayed away from the dying fur industry Became a active member of the Legislative Assembly (gov't of Quebec) Slowly transferred control of the various business he ran to his 3 sons Moved away from Quebec in 1825, retired and gave most control to his sons Owned various estates in Ontario and Quebec Steamboat company eventually merged with another Stayed an avid investor and part of provincial gov't for the remainder of his life Died January 11, 1836 on his estate Molson Breweries today is a major player in both the local and international liquor markets Founded July 28 1786 with the reopening of a brewery in Montreal Oldest brewery in North America Has provided quality beverages to Canadians for 7 generations, and offers choices for people like us He knew the fur industry was going to crash and avoided investing into it, but also predicted the rise of the lumber industry and invested into providing services for it Risk-Taking (The willingness to take risks for a possible greater return) He spent his entire fortune, leveraging himself and taking massive risks by investing so much into his brewery which did have a chance of failing. It paid off in the end. Hardworking (Works hard to achieve goals By David Kong Spend the majority of his life building up and creating his businesses, and reaped the benefits of his enterprises Flexible (able to change and take new opportunities) Entrepreneurial Characteristics He made decisions regarding diversifying his assets, and for the most part paid off. He knew when a market was ready to be entered, and which ones he shouldn't enter. Has been a part of Canadian culture for a very long time The Molson Family has a long tradition of public works University of Toronto/Université Laval. "John Molson" MOLSON, JOHN (1763-1836). University of Toronto/Université Laval, n/a. Web. 09 Dec. 2012. <http://www.biographi.ca/009004-119.01-e.php?BioId=37689>. Works Cited Tucker, Albert. "John Molson." John Molson. The Canadian Encyclopedia, n/a. Web. 10 Dec. 2012. <http://www.thecanadianencyclopedia.com/articles/john-molson>. Assemblée Nationale. "John Molson." John Molson. Assemblée Nationale De Quebec, May 2009. Web. 10 Dec. 2012. <http://www.assnat.qc.ca/en/deputes/molson-(pere)-john-4519/biographie.html>. (Note: Translated from French) Molson Coors Brewing Company. "Our Markets: Molson Coors Canada." Molson Coors Brewing Company. Molson Coors Brewing Company, n/a. Web. 09 Dec. 2012. <http://www.molsoncoorscanada.com/en/About%20Us/Our%20Markets/Molson%20Coors%20Canada.aspx>. Provided an alternative to the original liquors provided in Quebec and elsewhere (and still does) Also provided steamboat service up/down the St. Lawrence during the 1800's Supplies Canadians with multiple brands and tastes of beer and other liquors, with some international brands under Molson Coors. Ltd.
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