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Power of Social Media

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by

Gök Gür

on 24 June 2014

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Transcript of Power of Social Media

Success Stories
Power of Social Media
Objectives
Capabilities
Monitoring the success
Need for
social media?
YES!
interactive communication
effective
efficient
transparent
Audience
Current / potential customers
Students;
Future employees, competitors, customers
Public relations
Who will organize an account
vs.
to be
sectorial developments
technical support & information
innovations
STUDENTS
interactive communication
effective
efficient
transparent
to improve the
image
and increase
product awareness
1.000.000 page views & more than 2.000 likes
3.000.000 page views & 4.000 likes
6.000.000 page views & 4.500 likes
+ 10.000.000 page views & 6.450 likes
likes
page views
impact on offline sales, campaign & advertisement follow up
%25 increase in CMR
test, monitor, report
know your audience
share
articles,videos,pictures
present yourself with consistency
DO'S
DON'TS
company name
don't defend the posts
FB immune system will react it!

This is the success!
why not for
the reference point in ruminant sector in Turkey
Ruminant Akademi
for
on social media?
agri?
%13 increase in by-pass fats
awareness of new yeast brand
Full transcript