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The 5 A's of Creativity

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Nick Sandor

on 19 March 2014

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Transcript of The 5 A's of Creativity

The 4 P's of Creativity
The 5 A's of Creativity
Our personal attributes in a social context.
People have socialized selves, and our actions are shaped by the sociocultural context.
We change and mold our creative ideas to fit the social context.
We internalize social rules and values when deciding what ideas to work on and how these ideas will be presented to others.
Even if we reject conventional notions of creativity, we still need them to exist in order to decide what we reject.

Creativity includes an external dimension of behaviour (the activity) and the internal psychological aspect.
Goals direct the purpose of the creative activity.
Goals are shaped available in the creative context.
Creative activities are not linear, they are feedback loops under the influence of both internal and external processes or contexts.
Cognitive and emotion based symbols take form in the material world as cultural artifacts.
Artifacts are important because of the shared meaning attached to them.
Creativity is a reshaping of physical and mental materials.
Creativity comes from our personal interpretation of the meaning of cultural artifacts which connect the actor and audience.

Multiple others assist, contribute, judge, criticize or use the creative artifact themselves.
This allows them to receive, adopt, or reject the creative idea.
Creative projects are not realized until they present in a social encounter.
Creativity inspires the creative activity of others.
Often the creator will imagine his creative work with the audience in mind.
A Better Model
The 4-P model fails to recognize the importance of social and cultural aspects of the creative phenomenon.
The 5 A's model involves the the analysis of interactions between elements, rather than the elements themselves.
Mental processes are situated and distributed between brain and body, person and environment.
AKA the "Extended Mind" (Clark & Chalmers, 1998).
Rhodes (1961)- asserts that creativity has 4 distinct and overlapping components:
This model is considered one of the most widely used structures for creative studies in psychology.
Affordances are our opportunities for action.
The physical world influences our creative expressions and what types of creativity happens.
What types of things can be done with a object determine its use.
Use of these materials in a conventional or non-conventional way determines not only creativity but the usefulness of the creative idea.

Glăveanu, V. (2013). Rewriting the language of creativity: The Five A's framework. Review Of General Psychology, 17(1), 69-81.
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