Transcript of Does Music Piracy Matter - essay guide.
Does Music Piracy Matter? Start with an introduction - perhaps mention your own experiences as a consumer The Whole Industry Production Distribution Marketing Exchange/Exhibition Consumption Reception Past Future Wasn't too hard now, was it? Essay Rock! case studies Music availability online has led to a change in the industry's use of distribution networks. Download sales have superceded physical sales of singles so physical distribution networks like Pinnacle have been forced to close. So piracy directly affects jobs across the industry, not just in production. marketing has gone online, with the use of viral campaigns and interactivity being key to an artist's success. Piracy = less revenue = less money to plough into new bands. Music production is getting cheaper, though, with many artists creating their own EPs and albums in bedrooms. Piracy deprives legitimate exchange mechanisms of business. The availibility of free access has forced down the legal cost of music in order to compete. Acts are going on tour in order to make money - but this might be a good thing. Arguably, where it all started. The rise of internet file sharing was the start of the music industry's (as we knew it) decline. Top of the Pops left the airwaves, and other chart info is no longer accurate as a result of illegal downloads. Online forums are a more accurate measure of listening habits, as are online charts such as the lastfm 'most clicked' and youtube video ratings. Where do you think the industry is going? How will piracy be tackled in the future? How has the industry changed to combat piracy in the past? How is this reaction to digital downloads and P2P filesharing any different? make sure you have an argument in your essay BUT ensure that you cover both sides of the issue, from an industry and audience view point. In 2008, 25% of music sales were from digital sources - around 10% of overall income. Now, in 2010, 25% of all music income is coming from online sales. P2P filesharing could actually boost an artist's income. Marketing is all about hype, and the more people that listen to your music, the better - just look at Myspce - it's potential as a marketing tool is well proven by The Arctic Monkey's 2005 success 'I bet that you look good on the dance floor'. It works on the basis of free access to music. But it is controlled by the producers of the music, and not the consumer. You could link to Radiohead's experiment with 'In Rainbows' here (2007). According to a survey by a year 13 student last year, the majority of young people now use YouTube as their main means of discovering new music. many companies now offer access to music, rather than direct purchasing, such as the Nokia 'comes with music' package. And the current availability of mobile internet access combined with convergent techologes becoming more advanced and simple to use mean that consumption habits are changing rapidly. It seems that the industry are at the mercy of consumption technology in terms of how they operate. The internet allows fans direct access with artists through social networks like twitter, facebook and myspace. But artists' websites are increasingly offering access to the stars - an incentive for legally purchasing their music. This connectivity provides direct reception feedback between audience and artist. Modern examples include James Blake and insomniac cheery-uppy man Owl City. And that's the... Now zoom out to explore the prezi on your own. Make sure you include as much case study info and as many facts, statistics and quotations as you can. Click once more to get back to the title. Extra info is buried in each of the 6 areas of industry. Remember, Pies Down My Eiderdown; Crumbs Everywhere! Link the areas of the industry, showing how one affects the other. pretty soon, you've covered... briefly mention.. and... Add a conclusion, summing up your argumentsFull transcript