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Web Marketing & Analytics (FINAL PROJECT)

MBA (Marketing) Project
by

Jasmine White

on 18 November 2016

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Transcript of Web Marketing & Analytics (FINAL PROJECT)

REPETITION (R)
ALIGNMENT (A)
WEB MARKETING & ANALYTICS (FINAL PROJECT)
CAMPAIGN PLANS
Email Newsletter
Email Marketing Campaign
INTRODUCTION
PROXIMITY (P)
CRAP MODEL FOR KF TECH
KF TECHNOLOGIES
KF Tech is a sister concern company of Champion Electronics. With over 13 years of experience, KF Tech is providing innovative, high end Technology Solutions, Software, Web Sites & Web Applications and Quality Products for Corporate, Educational, Entertainment, Healthcare (Medical), Distribution and Retail sectors through cutting edge state-of-the-art technologies.

Our Pricing, Services & Knowledge
The competitive rates, exceptional services and technical knowledge make us #1 and powerful choice for our clients. We are manufacturing next generation of High Quality Public Address Amplifiers and UPS. We are also providing Complete Solar System Solutions for Homes and Offices.

Our Clients
Most Famous Masajids, Renowned Educational organizations, multinational companies, Healthcare industry (Hospitals and Clinics) and many individual doctors, Schools, Colleges, Academies, Universities, Airports, Hotels, Restaurants, and Council Halls are our valued clients.

Our Distributions
We are Exclusive Distributor of European and Chinese companies and have vast network of dealers and resellers in all over the Pakistan.


CONTRAST (C)
TARGET AUDIENCE
Most Famous Masajids, Renowned Educational organizations, multinational companies, Healthcare industry (Hospitals and Clinics) and many individual doctors, Schools, Colleges, Academies, Universities, Airports, Hotels, Restaurants, and Council Halls are our valued clients
BANNERS
AFFILIATE
Affilaite Signup Form
Affiliate Signup Form
Social Media

KF Tech is using the following means as in for their Social Media of products as mentioned below:


Facebook

Google Plus

Twitter

Linkedin

YouTube

Facebook Page
Google Plus
Twitter
Linkedin
YouTube
Search Engine Optimization
(SEO)
Title: KF Tech (7 Characters)
Meta Desciption

Technology, Software, Public, Address, System, Amplifiers, UPS, Energy, Solutions, Provider, Sound, Hospital, Electro Medical, Computer, Software, Hardware, Solar, Panels, Microphones, Driver, Units, Database, Website, Creation, Development, Designing, Lahore, Pakistan, Champian, Corporation, KF, Technologies, UItrasound, ECG, Scanners, Patient, Monitors, ETT, Stress, Test, Networking, Bridging, Wireless, ISP, Setup, Servers, Laptops, Institutional, Schools, Colleges, Universities, Pharmacy, IP, Surveillance, HMS, PMS, EMR, PACS, DICOM, Security, POS, 2D, 3D, Work, Stations, Healthcare, IT, SEO, Data, Recovery, Mobiles, Online, Accounting, Point Of Sale, Invoicing

KEY WORD ANALYSIS
(Best Keyword)
(Keyword Competition)
(Keyword Effectiveness Indicator)
OUR GOALS, KPIS & RESULTS
OUR PRIMARY GOALS
GOAL 1
To increase the number of maximum visitors on the website by minimum 10% in a span of 3 months from October to December 2013

KPI FOR THIS GOAL
Through Google analytics Tool we would check the number of visits & visitors on the website and this analysis would be done on Monthly, Days of Month, Days of Week, Hours, Countries, Hosts, Visit Durations, File Types, Operating Systems and Browsers basis to plan accordingly
GOAL 2
To increase the cost per action or acquisition up to 3000 and more as our website would only be a worthwhile if a visitor has performed any action on our website and that is a call to action motivator

KPI FOR THIS GOAL
We would check the numbers of hits on the website because number of hits determines the call to action activity of the visitors and this analysis would be done on Monthly, Days of Month, Days of Week, Hours, Countries, Hosts, Visit Durations, File Types, Operating Systems and Browsers basis to plan accordingly
OUR PRIMARY GOALS
OUR EMAIL CAMPAIGNING GOAL
GOAL 3
To reach to the maximum audience through the Email Marketing Campaign for KF TECH

KPI FOR THIS GOAL
We have

used www.Mailchimp.com for our email marketing campaign and through these KPIs: Open Rate, Click Rate, Bounce Rate, Top Locations by Open, Click per Unique Opens, Successful Deliveries, Total Opens, Total Clicks, Clicked and Unsubscribed rate we would be able to know that how effectively we have reached to the maximum audience through our email marketing campaign for KF TECH
GOAL FOR SOCIAL RECOGNITION OF
KF TECH
GOAL 4
To enhance our social presence by having an official page on social networking site “Facebook”


KPI FOR THIS GOAL
We would check the response on social networking site “Facebook” by measuring the number of likes, comments, shares and follow etc. This would definitely be done, for example, using Facebook analytics. As more people are getting-in over these websites so we would analyze the data weekly as there is a rapid change among preferences
OUR FUTURE PLANS
Improve the Social Monitoring of KF TECH

Paid Social Marketing on Facebook

Develop a Mobile Application

Curtail of Meta Description

NO HEADINGS (H1, H2, H3, etc)

BUILD BACKLINKS

Acquire more visitors from Internet Search Engine & External Pages

Blog: Missing

No Site Map
Full transcript